The small big: small changes that spark big influence

Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference.

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Bibliographic Details
Main Authors: Martin, Steve J. (Author), Goldstein, Noah J. (Author), Cialdini, Robert B. (Author)
Format: Electronic eBook
Language:English
Published: [Old Saybrook] Tantor Audio 2014
Edition:Unabridged.
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781452699639/?ar
Summary:Drawing from extensive research in the new science of persuasion, Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini, prove that small changes can make a big difference.
Item Description:Online resource; title from title details screen (OverDrive, viewed October 7, 2015)
Physical Description:1 Online-Ressource (1 audio file (07 hr., 47 min., 17 sec.))
ISBN:9781452689630
1452689636
1452699631
9781452699639