They ask, you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated
In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoro...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Körperschaft: | |
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Gildan Audio
℗2019
|
| Ausgabe: | Unabridged. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469077505/?ar |
| Zusammenfassung: | In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company-but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. |
| Beschreibung: | Downloadable audio file |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781469077505 1469077507 9781469077499 1469077493 |
Internformat
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| discipline | Wirtschaftswissenschaften |
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| spelling | Sheridan, Marcus VerfasserIn aut They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated Marcus Sheridan Unabridged. New York Gildan Audio ℗2019 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Downloadable audio file In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company-but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. Business Affaires BUSINESS & ECONOMICS ; Sales & Selling ; General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio Boehmer, Paul ErzählerIn nrt Gildan Media. MitwirkendeR ctb |
| spellingShingle | Sheridan, Marcus They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated Business Affaires BUSINESS & ECONOMICS ; Sales & Selling ; General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00842262 (OCoLC)fst01726208 |
| title | They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated |
| title_auth | They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated |
| title_exact_search | They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated |
| title_full | They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated Marcus Sheridan |
| title_fullStr | They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated Marcus Sheridan |
| title_full_unstemmed | They ask, you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated Marcus Sheridan |
| title_short | They ask, you answer |
| title_sort | they ask you answer a revolutionary approach to inbound sales content marketing and today s digital consumer revised updated |
| title_sub | a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised & updated |
| topic | Business Affaires BUSINESS & ECONOMICS ; Sales & Selling ; General Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| topic_facet | Business Affaires BUSINESS & ECONOMICS ; Sales & Selling ; General Downloadable audio books Audiobooks Livres audio |
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