The Revenue Acceleration Rules:
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explain...
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| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2019
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| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781469071244/?ar |
| Summary: | Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. - Supercharge your demand waterfall - Align marketing and sales - Learn best practices from industry experts - Grow revenue with account-based marketing. |
| Item Description: | Online resource; Title from title page (viewed February 12, 2019) |
| Physical Description: | 1 Online-Ressource (17587 Seiten) |
| ISBN: | 9781469071244 146907124X |
Staff View
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| spelling | Upadhyay, Shashi VerfasserIn aut The Revenue Acceleration Rules Upadhyay, Shashi 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2019 1 Online-Ressource (17587 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed February 12, 2019) Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. - Supercharge your demand waterfall - Align marketing and sales - Learn best practices from industry experts - Grow revenue with account-based marketing. Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks McCormick, Kent VerfasserIn aut Martin, Eric ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Upadhyay, Shashi McCormick, Kent The Revenue Acceleration Rules Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks |
| subject_GND | (OCoLC)fst00842262 |
| title | The Revenue Acceleration Rules |
| title_auth | The Revenue Acceleration Rules |
| title_exact_search | The Revenue Acceleration Rules |
| title_full | The Revenue Acceleration Rules Upadhyay, Shashi |
| title_fullStr | The Revenue Acceleration Rules Upadhyay, Shashi |
| title_full_unstemmed | The Revenue Acceleration Rules Upadhyay, Shashi |
| title_short | The Revenue Acceleration Rules |
| title_sort | revenue acceleration rules |
| topic | Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks |
| topic_facet | Business Affaires businesses (business enterprises) Audiobooks |
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