Learning Google Analytics:
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Körperschaften: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Sebastopol
O'Reilly Media, Inc.
2022
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781098113070/?ar |
| Zusammenfassung: | Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation. |
| Beschreibung: | Includes index. - Online resource; Title from title page (viewed December 25, 2022) |
| Umfang: | 1 Online-Ressource (51 Seiten) |
| ISBN: | 9781098113070 1098113071 |
Internformat
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| spelling | Edmondson, Mark VerfasserIn aut Learning Google Analytics Edmondson, Mark 1st edition. Sebastopol O'Reilly Media, Inc. 2022 1 Online-Ressource (51 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Online resource; Title from title page (viewed December 25, 2022) Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation. Google (Firm) Marketing research Data processing Internet marketing Data processing Marketing ; Recherche ; Informatique Marketing sur Internet ; Informatique Marketing research ; Data processing O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari Books Online (Firm) MitwirkendeR ctb |
| spellingShingle | Edmondson, Mark Learning Google Analytics Google (Firm) Marketing research Data processing Internet marketing Data processing Marketing ; Recherche ; Informatique Marketing sur Internet ; Informatique Marketing research ; Data processing |
| title | Learning Google Analytics |
| title_auth | Learning Google Analytics |
| title_exact_search | Learning Google Analytics |
| title_full | Learning Google Analytics Edmondson, Mark |
| title_fullStr | Learning Google Analytics Edmondson, Mark |
| title_full_unstemmed | Learning Google Analytics Edmondson, Mark |
| title_short | Learning Google Analytics |
| title_sort | learning google analytics |
| topic | Google (Firm) Marketing research Data processing Internet marketing Data processing Marketing ; Recherche ; Informatique Marketing sur Internet ; Informatique Marketing research ; Data processing |
| topic_facet | Google (Firm) Marketing research Data processing Internet marketing Data processing Marketing ; Recherche ; Informatique Marketing sur Internet ; Informatique Marketing research ; Data processing |
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