Generating Buy-In:

The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people&...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Walton, Mark (VerfasserIn)
Weitere beteiligte Personen: Menasche, Steven (ErzählerIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: [Erscheinungsort nicht ermittelbar] Ascent Audio 2017
Ausgabe:1st edition.
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781469066820/?ar
Zusammenfassung:The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!"
Beschreibung:Online resource; Title from title page (viewed May 1, 2017)
Umfang:1 Online-Ressource (1 sound file)
ISBN:9781469066820
1469066823