Generating Buy-In:
The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people&...
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2017
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Ausgabe: | 1st edition. |
Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9781469066820/?ar |
Zusammenfassung: | The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!" |
Beschreibung: | Online resource; Title from title page (viewed May 1, 2017) |
Umfang: | 1 Online-Ressource (1 sound file) |
ISBN: | 9781469066820 1469066823 |
Internformat
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Datensatz im Suchindex
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adam_text | |
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author | Walton, Mark |
author2 | Menasche, Steven |
author2_role | nrt |
author2_variant | s m sm |
author_facet | Walton, Mark Menasche, Steven |
author_role | aut |
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author_variant | m w mw |
building | Verbundindex |
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dewey-full | 658.4/5 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.4/5 |
dewey-search | 658.4/5 |
dewey-sort | 3658.4 15 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1st edition. |
format | Electronic eBook |
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indexdate | 2025-01-17T11:20:36Z |
institution | BVB |
isbn | 9781469066820 1469066823 |
language | English |
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publishDate | 2017 |
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publisher | Ascent Audio |
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spelling | Walton, Mark VerfasserIn aut Generating Buy-In Walton, Mark 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2017 1 Online-Ressource (1 sound file) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed May 1, 2017) The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!" Business Persuasion (Psychology) Leadership Communication in management Commerce Affaires Communication en gestion business (commercial function) Downloadable audio books Audiobooks Livres audio Menasche, Steven ErzählerIn nrt |
spellingShingle | Walton, Mark Generating Buy-In Business Persuasion (Psychology) Leadership Communication in management Commerce Affaires Communication en gestion business (commercial function) Downloadable audio books Audiobooks Livres audio |
title | Generating Buy-In |
title_auth | Generating Buy-In |
title_exact_search | Generating Buy-In |
title_full | Generating Buy-In Walton, Mark |
title_fullStr | Generating Buy-In Walton, Mark |
title_full_unstemmed | Generating Buy-In Walton, Mark |
title_short | Generating Buy-In |
title_sort | generating buy in |
topic | Business Persuasion (Psychology) Leadership Communication in management Commerce Affaires Communication en gestion business (commercial function) Downloadable audio books Audiobooks Livres audio |
topic_facet | Business Persuasion (Psychology) Leadership Communication in management Commerce Affaires Communication en gestion business (commercial function) Downloadable audio books Audiobooks Livres audio |
work_keys_str_mv | AT waltonmark generatingbuyin AT menaschesteven generatingbuyin |