Digital Makeover:
Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerho...
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| Beteiligte Personen: | , |
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| Körperschaften: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2021
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663712417/?ar |
| Zusammenfassung: | Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L'Oreal's strategy, including: - Maintaining market leadership in the face of disruption - Believing in the transformative power of the organization, its legacy, and its people - A social-centric approach to beauty tech, ecommerce, and digital services - The company's successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies. |
| Beschreibung: | Online resource; Title from title page (viewed April 20, 2021) |
| Umfang: | 1 Online-Ressource (26767 Seiten) |
| ISBN: | 9781663712417 1663712417 |
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| language | English |
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| spelling | Collin, Béatrice VerfasserIn aut Digital Makeover Collin, Béatrice 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2021 1 Online-Ressource (26767 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed April 20, 2021) Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L'Oreal's strategy, including: - Maintaining market leadership in the face of disruption - Believing in the transformative power of the organization, its legacy, and its people - A social-centric approach to beauty tech, ecommerce, and digital services - The company's successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies. Audiobooks Livres audio Audiobooks (OCoLC)fst00821088 Taillard, Marie VerfasserIn aut Metzger, Janet ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
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