Converge:
Using Razorfish client examples (such as AXE, Intel, Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share their first-hand experience of working intimately with clients to solve business problems at the collision point between customers, technology and marketing. Throughout the narrati...
Saved in:
| Main Authors: | , |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Ascent Audio
2020
|
| Edition: | 1st edition. |
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781663701909/?ar |
| Summary: | Using Razorfish client examples (such as AXE, Intel, Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share their first-hand experience of working intimately with clients to solve business problems at the collision point between customers, technology and marketing. Throughout the narrative, Bob and Ray will provide the reader a roadmap to replicate their success within their own organization; how to market in a world of constant change, how to organize for innovation, how to innovate faster use the principals of agile development across your business, etc. The first half of the book will cover the following topics: The collision: why and how technology, media, and creativity are converging and how this has revolutionized marketing and business strategy The consumer voice: why and how media has changed what to expect in the future (client examples) Next generation storytelling: why and how creativity has changed, and what to expect in the future (client examples) The second half of the book will be focused on explaining answers to the problems our customers are dying to have solved: Part 1 - How to create religion around merging technology and marketing within your organization (how to tell the story, who to tell it to, why should they believe, etc.) Part 2 - How to change your organizational structure to leverage marketing/tech convergence (breaking down silos, cross-training, etc.) Part 3 - How to empower your people to leverage convergence (create business entrepreneurial ownership, adjust compensation/incentive structure/goals/objectives, alignment against client need, etc.) Part 4 - How to change your processes to leverage convergence (how to apply agile methodology principals across all marketing functions, etc.). |
| Item Description: | Online resource; Title from title page (viewed July 20, 2020) |
| Physical Description: | 1 Online-Ressource (25741 Seiten) |
| ISBN: | 9781663701909 1663701903 |
Staff View
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-069801150 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228121457.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 211110s2020 xx |||||o 00| ||eng c | ||
| 020 | |a 9781663701909 |9 978-1-6637-0190-9 | ||
| 020 | |a 1663701903 |9 1-6637-0190-3 | ||
| 035 | |a (DE-627-1)069801150 | ||
| 035 | |a (DE-599)KEP069801150 | ||
| 035 | |a (ORHE)9781663701909 | ||
| 035 | |a (DE-627-1)069801150 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.403 | |
| 100 | 1 | |a Lord, Bob |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Converge |c Lord, Bob |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a [Erscheinungsort nicht ermittelbar] |b Ascent Audio |c 2020 | |
| 300 | |a 1 Online-Ressource (25741 Seiten) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Online resource; Title from title page (viewed July 20, 2020) | ||
| 520 | |a Using Razorfish client examples (such as AXE, Intel, Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share their first-hand experience of working intimately with clients to solve business problems at the collision point between customers, technology and marketing. Throughout the narrative, Bob and Ray will provide the reader a roadmap to replicate their success within their own organization; how to market in a world of constant change, how to organize for innovation, how to innovate faster use the principals of agile development across your business, etc. The first half of the book will cover the following topics: The collision: why and how technology, media, and creativity are converging and how this has revolutionized marketing and business strategy The consumer voice: why and how media has changed what to expect in the future (client examples) Next generation storytelling: why and how creativity has changed, and what to expect in the future (client examples) The second half of the book will be focused on explaining answers to the problems our customers are dying to have solved: Part 1 - How to create religion around merging technology and marketing within your organization (how to tell the story, who to tell it to, why should they believe, etc.) Part 2 - How to change your organizational structure to leverage marketing/tech convergence (breaking down silos, cross-training, etc.) Part 3 - How to empower your people to leverage convergence (create business entrepreneurial ownership, adjust compensation/incentive structure/goals/objectives, alignment against client need, etc.) Part 4 - How to change your processes to leverage convergence (how to apply agile methodology principals across all marketing functions, etc.). | ||
| 650 | 0 | |a Business | |
| 650 | 4 | |a Affaires | |
| 650 | 4 | |a businesses (business enterprises) | |
| 650 | 4 | |a Business |0 (OCoLC)fst00842262 | |
| 650 | 4 | |a Audiobooks | |
| 700 | 1 | |a Velez, Ray |e VerfasserIn |4 aut | |
| 700 | 1 | |a Murray, Michael |e ErzählerIn |4 nrt | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm), |e MitwirkendeR |4 ctb | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. |e MitwirkendeR |4 ctb | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781663701909/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Record in the Search Index
| DE-BY-TUM_katkey | ZDB-30-ORH-069801150 |
|---|---|
| _version_ | 1829007743272353792 |
| adam_text | |
| any_adam_object | |
| author | Lord, Bob Velez, Ray |
| author2 | Murray, Michael |
| author2_role | nrt |
| author2_variant | m m mm |
| author_corporate | O'Reilly for Higher Education (Firm) Safari, an O'Reilly Media Company |
| author_corporate_role | ctb ctb |
| author_facet | Lord, Bob Velez, Ray Murray, Michael O'Reilly for Higher Education (Firm) Safari, an O'Reilly Media Company |
| author_role | aut aut |
| author_sort | Lord, Bob |
| author_variant | b l bl r v rv |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)069801150 (DE-599)KEP069801150 (ORHE)9781663701909 |
| dewey-full | 658.403 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.403 |
| dewey-search | 658.403 |
| dewey-sort | 3658.403 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03315cam a22004692c 4500</leader><controlfield tag="001">ZDB-30-ORH-069801150</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228121457.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">211110s2020 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781663701909</subfield><subfield code="9">978-1-6637-0190-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1663701903</subfield><subfield code="9">1-6637-0190-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)069801150</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP069801150</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781663701909</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)069801150</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.403</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lord, Bob</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Converge</subfield><subfield code="c">Lord, Bob</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Erscheinungsort nicht ermittelbar]</subfield><subfield code="b">Ascent Audio</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (25741 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; Title from title page (viewed July 20, 2020)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Using Razorfish client examples (such as AXE, Intel, Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share their first-hand experience of working intimately with clients to solve business problems at the collision point between customers, technology and marketing. Throughout the narrative, Bob and Ray will provide the reader a roadmap to replicate their success within their own organization; how to market in a world of constant change, how to organize for innovation, how to innovate faster use the principals of agile development across your business, etc. The first half of the book will cover the following topics: The collision: why and how technology, media, and creativity are converging and how this has revolutionized marketing and business strategy The consumer voice: why and how media has changed what to expect in the future (client examples) Next generation storytelling: why and how creativity has changed, and what to expect in the future (client examples) The second half of the book will be focused on explaining answers to the problems our customers are dying to have solved: Part 1 - How to create religion around merging technology and marketing within your organization (how to tell the story, who to tell it to, why should they believe, etc.) Part 2 - How to change your organizational structure to leverage marketing/tech convergence (breaking down silos, cross-training, etc.) Part 3 - How to empower your people to leverage convergence (create business entrepreneurial ownership, adjust compensation/incentive structure/goals/objectives, alignment against client need, etc.) Part 4 - How to change your processes to leverage convergence (how to apply agile methodology principals across all marketing functions, etc.).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Affaires</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">businesses (business enterprises)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield><subfield code="0">(OCoLC)fst00842262</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Audiobooks</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Velez, Ray</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Murray, Michael</subfield><subfield code="e">ErzählerIn</subfield><subfield code="4">nrt</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">O'Reilly for Higher Education (Firm),</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Safari, an O'Reilly Media Company.</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781663701909/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-069801150 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-10T09:35:09Z |
| institution | BVB |
| isbn | 9781663701909 1663701903 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (25741 Seiten) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Ascent Audio |
| record_format | marc |
| spelling | Lord, Bob VerfasserIn aut Converge Lord, Bob 1st edition. [Erscheinungsort nicht ermittelbar] Ascent Audio 2020 1 Online-Ressource (25741 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed July 20, 2020) Using Razorfish client examples (such as AXE, Intel, Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share their first-hand experience of working intimately with clients to solve business problems at the collision point between customers, technology and marketing. Throughout the narrative, Bob and Ray will provide the reader a roadmap to replicate their success within their own organization; how to market in a world of constant change, how to organize for innovation, how to innovate faster use the principals of agile development across your business, etc. The first half of the book will cover the following topics: The collision: why and how technology, media, and creativity are converging and how this has revolutionized marketing and business strategy The consumer voice: why and how media has changed what to expect in the future (client examples) Next generation storytelling: why and how creativity has changed, and what to expect in the future (client examples) The second half of the book will be focused on explaining answers to the problems our customers are dying to have solved: Part 1 - How to create religion around merging technology and marketing within your organization (how to tell the story, who to tell it to, why should they believe, etc.) Part 2 - How to change your organizational structure to leverage marketing/tech convergence (breaking down silos, cross-training, etc.) Part 3 - How to empower your people to leverage convergence (create business entrepreneurial ownership, adjust compensation/incentive structure/goals/objectives, alignment against client need, etc.) Part 4 - How to change your processes to leverage convergence (how to apply agile methodology principals across all marketing functions, etc.). Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks Velez, Ray VerfasserIn aut Murray, Michael ErzählerIn nrt O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Lord, Bob Velez, Ray Converge Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks |
| subject_GND | (OCoLC)fst00842262 |
| title | Converge |
| title_auth | Converge |
| title_exact_search | Converge |
| title_full | Converge Lord, Bob |
| title_fullStr | Converge Lord, Bob |
| title_full_unstemmed | Converge Lord, Bob |
| title_short | Converge |
| title_sort | converge |
| topic | Business Affaires businesses (business enterprises) Business (OCoLC)fst00842262 Audiobooks |
| topic_facet | Business Affaires businesses (business enterprises) Audiobooks |
| work_keys_str_mv | AT lordbob converge AT velezray converge AT murraymichael converge AT oreillyforhighereducationfirm converge AT safarianoreillymediacompany converge |