The Right Way to Mix and Match Your Customers:

Companies that experience big fluctuations in demand can incur significant costs: overtime and lost sales when demand is too high, and idle capacity and excess inventory when demand slumps. But it's possible to better manage this variability by looking at one's customer list as a portfolio...

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Bibliographic Details
Main Authors: Schmidt, William (Author), Osadchiy, Nikolay (Author), Wu, Jing (Author)
Corporate Author: Safari, an O'Reilly Media Company (Contributor)
Format: Electronic eBook
Language:English
Published: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2021
Edition:1st edition.
Links:https://learning.oreilly.com/library/view/-/53863MIT62409/?ar
Summary:Companies that experience big fluctuations in demand can incur significant costs: overtime and lost sales when demand is too high, and idle capacity and excess inventory when demand slumps. But it's possible to better manage this variability by looking at one's customer list as a portfolio and targeting new customers whose demand patterns are complementary to those of existing customers.
Item Description:Online resource; Title from title page (viewed May 17, 2021)
Physical Description:1 Online-Ressource (5 Seiten)