How Effective Is Location-Targeted Mobile Advertising?:
Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.
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| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2015
|
| Edition: | 1st edition |
| Links: | https://learning.oreilly.com/library/view/-/56203/?ar |
| Summary: | Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. |
| Item Description: | Online resource; Title from title page (viewed January 1, 2015) |
| Physical Description: | 1 Online-Ressource (2 Seiten) |
| Format: | Mode of access: World Wide Web. |
Staff View
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| spelling | Keith, Megan VerfasserIn aut How Effective Is Location-Targeted Mobile Advertising? Keith, Megan 1st edition [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2015 Boston, MA Safari 1 Online-Ressource (2 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed January 1, 2015) Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. Mode of access: World Wide Web. Luo, Xueming VerfasserIn aut Fang, Zheng VerfasserIn aut Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Keith, Megan Luo, Xueming Fang, Zheng How Effective Is Location-Targeted Mobile Advertising? |
| title | How Effective Is Location-Targeted Mobile Advertising? |
| title_auth | How Effective Is Location-Targeted Mobile Advertising? |
| title_exact_search | How Effective Is Location-Targeted Mobile Advertising? |
| title_full | How Effective Is Location-Targeted Mobile Advertising? Keith, Megan |
| title_fullStr | How Effective Is Location-Targeted Mobile Advertising? Keith, Megan |
| title_full_unstemmed | How Effective Is Location-Targeted Mobile Advertising? Keith, Megan |
| title_short | How Effective Is Location-Targeted Mobile Advertising? |
| title_sort | how effective is location targeted mobile advertising |
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