How Effective Is Location-Targeted Mobile Advertising?:
Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2015
|
| Ausgabe: | 1st edition |
| Links: | https://learning.oreilly.com/library/view/-/56203/?ar |
| Zusammenfassung: | Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. |
| Beschreibung: | Online resource; Title from title page (viewed January 1, 2015) |
| Umfang: | 1 Online-Ressource (2 Seiten) |
| Format: | Mode of access: World Wide Web. |
Internformat
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-063080028 | ||
| 003 | DE-627-1 | ||
| 005 | 20230913033853.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 210427s2015 xx |||||o 00| ||eng c | ||
| 035 | |a (DE-627-1)063080028 | ||
| 035 | |a (DE-599)KEP063080028 | ||
| 035 | |a (ORHE)56203 | ||
| 035 | |a (DE-627-1)063080028 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
| 041 | |a eng | ||
| 100 | 1 | |a Keith, Megan |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a How Effective Is Location-Targeted Mobile Advertising? |c Keith, Megan |
| 250 | |a 1st edition | ||
| 264 | 1 | |a [Erscheinungsort nicht ermittelbar] |b MIT Sloan Management Review |c 2015 | |
| 264 | 2 | |a Boston, MA |b Safari | |
| 300 | |a 1 Online-Ressource (2 Seiten) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Online resource; Title from title page (viewed January 1, 2015) | ||
| 520 | |a Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 700 | 1 | |a Luo, Xueming |e VerfasserIn |4 aut | |
| 700 | 1 | |a Fang, Zheng |e VerfasserIn |4 aut | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. |e MitwirkendeR |4 ctb | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/56203/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-063080028 |
|---|---|
| _version_ | 1829007747064004609 |
| adam_text | |
| any_adam_object | |
| author | Keith, Megan Luo, Xueming Fang, Zheng |
| author_corporate | Safari, an O'Reilly Media Company |
| author_corporate_role | ctb |
| author_facet | Keith, Megan Luo, Xueming Fang, Zheng Safari, an O'Reilly Media Company |
| author_role | aut aut aut |
| author_sort | Keith, Megan |
| author_variant | m k mk x l xl z f zf |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)063080028 (DE-599)KEP063080028 (ORHE)56203 |
| edition | 1st edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01485cam a22003732c 4500</leader><controlfield tag="001">ZDB-30-ORH-063080028</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20230913033853.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">210427s2015 xx |||||o 00| ||eng c</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)063080028</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP063080028</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)56203</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)063080028</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Keith, Megan</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">How Effective Is Location-Targeted Mobile Advertising?</subfield><subfield code="c">Keith, Megan</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Erscheinungsort nicht ermittelbar]</subfield><subfield code="b">MIT Sloan Management Review</subfield><subfield code="c">2015</subfield></datafield><datafield tag="264" ind1=" " ind2="2"><subfield code="a">Boston, MA</subfield><subfield code="b">Safari</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (2 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; Title from title page (viewed January 1, 2015)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: World Wide Web.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Luo, Xueming</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fang, Zheng</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Safari, an O'Reilly Media Company.</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/56203/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-063080028 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-10T09:35:12Z |
| institution | BVB |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (2 Seiten) |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | MIT Sloan Management Review |
| record_format | marc |
| spelling | Keith, Megan VerfasserIn aut How Effective Is Location-Targeted Mobile Advertising? Keith, Megan 1st edition [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2015 Boston, MA Safari 1 Online-Ressource (2 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed January 1, 2015) Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling. Mode of access: World Wide Web. Luo, Xueming VerfasserIn aut Fang, Zheng VerfasserIn aut Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Keith, Megan Luo, Xueming Fang, Zheng How Effective Is Location-Targeted Mobile Advertising? |
| title | How Effective Is Location-Targeted Mobile Advertising? |
| title_auth | How Effective Is Location-Targeted Mobile Advertising? |
| title_exact_search | How Effective Is Location-Targeted Mobile Advertising? |
| title_full | How Effective Is Location-Targeted Mobile Advertising? Keith, Megan |
| title_fullStr | How Effective Is Location-Targeted Mobile Advertising? Keith, Megan |
| title_full_unstemmed | How Effective Is Location-Targeted Mobile Advertising? Keith, Megan |
| title_short | How Effective Is Location-Targeted Mobile Advertising? |
| title_sort | how effective is location targeted mobile advertising |
| work_keys_str_mv | AT keithmegan howeffectiveislocationtargetedmobileadvertising AT luoxueming howeffectiveislocationtargetedmobileadvertising AT fangzheng howeffectiveislocationtargetedmobileadvertising AT safarianoreillymediacompany howeffectiveislocationtargetedmobileadvertising |