APA (7th ed.) Citation

Keith, M., Luo, X., & Fang, Z. (2015). How Effective Is Location-Targeted Mobile Advertising? (1st edition.). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Keith, Megan, Xueming Luo, and Zheng Fang. How Effective Is Location-Targeted Mobile Advertising? 1st edition. [Erscheinungsort nicht ermittelbar]: MIT Sloan Management Review, 2015.

MLA (9th ed.) Citation

Keith, Megan, et al. How Effective Is Location-Targeted Mobile Advertising? 1st edition. MIT Sloan Management Review, 2015.