Small business exposed: the tribes that drive economies

"This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It's not another "how to" book or an academic tre...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteiligte Personen: Holmes, Scott 1961- (VerfasserIn), Schaper, Michael (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Abingdon, Oxon New York, NY Routledge 2018
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781351818872/?ar
Zusammenfassung:"This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It's not another "how to" book or an academic treatise. Everyone's needs and hopes are different; however, by using cutting edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes '" the consistent elements in small business owners' DNA. Understanding which tribe you belong to could make the difference in growing your business '" or help you better advise businesses to achieve their goals.Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy."--Provided by publisher.
Beschreibung:"A Gower Book"--Cover. - Includes bibliographical references and index. - Online resource; title from digital title page (viewed on February 28, 2018)
Umfang:1 Online-Ressource (xiii, 181 Seiten)
ISBN:9781315213538
1315213532
9781351818872
1351818872
9781351818889
1351818880
9781351818865
1351818864