Location-Based Marketing:
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in o...
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| Format: | Elektronisch E-Book |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Wiley-ISTE
2020
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| Links: | https://learning.oreilly.com/library/view/-/9781786305800/?ar |
| Zusammenfassung: | Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities - whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques. |
| Beschreibung: | Title from content provider |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781786305800 1786305801 |
Internformat
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:20:42Z |
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| isbn | 9781786305800 1786305801 |
| language | Undetermined |
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| spelling | Baray, Jérôme VerfasserIn aut Location-Based Marketing Jérôme Baray [Erscheinungsort nicht ermittelbar] Wiley-ISTE 2020 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Title from content provider Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities - whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques. Cliquet, Gérard MitwirkendeR ctb |
| spellingShingle | Baray, Jérôme Location-Based Marketing |
| title | Location-Based Marketing |
| title_auth | Location-Based Marketing |
| title_exact_search | Location-Based Marketing |
| title_full | Location-Based Marketing Jérôme Baray |
| title_fullStr | Location-Based Marketing Jérôme Baray |
| title_full_unstemmed | Location-Based Marketing Jérôme Baray |
| title_short | Location-Based Marketing |
| title_sort | location based marketing |
| work_keys_str_mv | AT barayjerome locationbasedmarketing AT cliquetgerard locationbasedmarketing |