Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
[2020]
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT61425/?ar |
| Item Description: | "Reprint #61425.". - Online resource; title from cover (Safari, viewed October 7, 2020) |
| Physical Description: | 1 online resource (1 volume) illustrations |
Staff View
MARC
| LEADER | 00000cam a22000002c 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-053540549 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228121149.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 200625s2020 xx |||||o 00| ||eng c | ||
| 035 | |a (DE-627-1)053540549 | ||
| 035 | |a (DE-599)KEP053540549 | ||
| 035 | |a (ORHE)53863MIT61425 | ||
| 035 | |a (DE-627-1)053540549 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 100 | 1 | |a Wixom, Barbara Haley |d 1969- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Why smart companies are giving customers more data |b companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |c Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell |
| 264 | 1 | |a [Cambridge, Massachusetts] |b MIT Sloan Management Review |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (1 volume) |b illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a "Reprint #61425.". - Online resource; title from cover (Safari, viewed October 7, 2020) | ||
| 650 | 0 | |a Product management | |
| 650 | 0 | |a New products |x Management | |
| 650 | 0 | |a Consumers |x Research | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations | |
| 650 | 4 | |a Produits commerciaux ; Gestion | |
| 650 | 4 | |a Consommateurs ; Recherche | |
| 650 | 4 | |a Stratégie de marque | |
| 650 | 4 | |a branding | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Consumers ; Research | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a New products ; Management | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Schüritz, Ronny M. |e VerfasserIn |4 aut | |
| 700 | 1 | |a Farrell, Killian |e VerfasserIn |4 aut | |
| 966 | 4 | 0 | |l DE-91 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/53863MIT61425/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Record in the Search Index
| DE-BY-TUM_katkey | ZDB-30-ORH-053540549 |
|---|---|
| _version_ | 1833357046493216768 |
| adam_text | |
| any_adam_object | |
| author | Wixom, Barbara Haley 1969- Schüritz, Ronny M. Farrell, Killian |
| author_facet | Wixom, Barbara Haley 1969- Schüritz, Ronny M. Farrell, Killian |
| author_role | aut aut aut |
| author_sort | Wixom, Barbara Haley 1969- |
| author_variant | b h w bh bhw r m s rm rms k f kf |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)053540549 (DE-599)KEP053540549 (ORHE)53863MIT61425 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01962cam a22005052c 4500</leader><controlfield tag="001">ZDB-30-ORH-053540549</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228121149.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">200625s2020 xx |||||o 00| ||eng c</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)053540549</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP053540549</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)53863MIT61425</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)053540549</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wixom, Barbara Haley</subfield><subfield code="d">1969-</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Why smart companies are giving customers more data</subfield><subfield code="b">companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability</subfield><subfield code="c">Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Cambridge, Massachusetts]</subfield><subfield code="b">MIT Sloan Management Review</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (1 volume)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Reprint #61425.". - Online resource; title from cover (Safari, viewed October 7, 2020)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">New products</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumers</subfield><subfield code="x">Research</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits commerciaux ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs ; Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Stratégie de marque</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers ; Research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schüritz, Ronny M.</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Farrell, Killian</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="966" ind1="4" ind2="0"><subfield code="l">DE-91</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/53863MIT61425/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-053540549 |
| illustrated | Illustrated |
| indexdate | 2025-05-28T09:45:28Z |
| institution | BVB |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (1 volume) illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | MIT Sloan Management Review |
| record_format | marc |
| spelling | Wixom, Barbara Haley 1969- VerfasserIn aut Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell [Cambridge, Massachusetts] MIT Sloan Management Review [2020] ©2020 1 online resource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint #61425.". - Online resource; title from cover (Safari, viewed October 7, 2020) Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management Schüritz, Ronny M. VerfasserIn aut Farrell, Killian VerfasserIn aut |
| spellingShingle | Wixom, Barbara Haley 1969- Schüritz, Ronny M. Farrell, Killian Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management |
| title | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_auth | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_exact_search | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_full | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell |
| title_fullStr | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell |
| title_full_unstemmed | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell |
| title_short | Why smart companies are giving customers more data |
| title_sort | why smart companies are giving customers more data companies are discovering the benefits of data wrapping packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_sub | companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| topic | Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management |
| topic_facet | Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management |
| work_keys_str_mv | AT wixombarbarahaley whysmartcompaniesaregivingcustomersmoredatacompaniesarediscoveringthebenefitsofdatawrappingpackagingtheirproductswithdataanalyticsfeaturesandexperiencesthatdelightcustomersandincreaseprofitability AT schuritzronnym whysmartcompaniesaregivingcustomersmoredatacompaniesarediscoveringthebenefitsofdatawrappingpackagingtheirproductswithdataanalyticsfeaturesandexperiencesthatdelightcustomersandincreaseprofitability AT farrellkillian whysmartcompaniesaregivingcustomersmoredatacompaniesarediscoveringthebenefitsofdatawrappingpackagingtheirproductswithdataanalyticsfeaturesandexperiencesthatdelightcustomersandincreaseprofitability |