Why smart companies are giving customers more data: companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
[2020]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT61425/?ar |
| Beschreibung: | "Reprint #61425.". - Online resource; title from cover (Safari, viewed October 7, 2020) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
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| spelling | Wixom, Barbara Haley 1969- VerfasserIn aut Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell [Cambridge, Massachusetts] MIT Sloan Management Review [2020] ©2020 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint #61425.". - Online resource; title from cover (Safari, viewed October 7, 2020) Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management Schüritz, Ronny M. VerfasserIn aut Farrell, Killian VerfasserIn aut |
| spellingShingle | Wixom, Barbara Haley 1969- Schüritz, Ronny M. Farrell, Killian Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management |
| title | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_auth | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_exact_search | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_full | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell |
| title_fullStr | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell |
| title_full_unstemmed | Why smart companies are giving customers more data companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell |
| title_short | Why smart companies are giving customers more data |
| title_sort | why smart companies are giving customers more data companies are discovering the benefits of data wrapping packaging their products with data analytics features and experiences that delight customers and increase profitability |
| title_sub | companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability |
| topic | Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management |
| topic_facet | Product management New products Management Consumers Research Branding (Marketing) Customer relations Produits commerciaux ; Gestion Consommateurs ; Recherche Stratégie de marque branding Consumers ; Research New products ; Management |
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