Wixom, B. H., Schüritz, R. M., & Farrell, K. (2020). Why smart companies are giving customers more data: Companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability. MIT Sloan Management Review.
Chicago-Zitierstil (17. Ausg.)Wixom, Barbara Haley, Ronny M. Schüritz, und Killian Farrell. Why Smart Companies Are Giving Customers More Data: Companies Are Discovering the Benefits of Data Wrapping - Packaging Their Products with Data Analytics Features and Experiences That Delight Customers and Increase Profitability. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2020.
MLA-Zitierstil (9. Ausg.)Wixom, Barbara Haley, et al. Why Smart Companies Are Giving Customers More Data: Companies Are Discovering the Benefits of Data Wrapping - Packaging Their Products with Data Analytics Features and Experiences That Delight Customers and Increase Profitability. MIT Sloan Management Review, 2020.