APA (7th ed.) Citation

Wixom, B. H., Schüritz, R. M., & Farrell, K. (2020). Why smart companies are giving customers more data: Companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Wixom, Barbara Haley, Ronny M. Schüritz, and Killian Farrell. Why Smart Companies Are Giving Customers More Data: Companies Are Discovering the Benefits of Data Wrapping - Packaging Their Products with Data Analytics Features and Experiences That Delight Customers and Increase Profitability. [Cambridge, Massachusetts]: MIT Sloan Management Review, 2020.

MLA (9th ed.) Citation

Wixom, Barbara Haley, et al. Why Smart Companies Are Giving Customers More Data: Companies Are Discovering the Benefits of Data Wrapping - Packaging Their Products with Data Analytics Features and Experiences That Delight Customers and Increase Profitability. MIT Sloan Management Review, 2020.