Mastering marketing agility: transform your marketing teams and evolve your organization
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. /> />As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months' This guide to buildin...
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
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[Erscheinungsort nicht ermittelbar]
Berrett-Koehler Publishers
2020
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781523089178/?ar |
| Summary: | The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. /> />As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months' This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. /> />You will learn what it takes for marketing agility to thrive'customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage'along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations. /> |
| Item Description: | Includes bibliographical references and index. - Title from resource description page (Recorded Books, viewed July 20, 2020) |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781523089178 1523089172 9781523089161 1523089164 |
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| spelling | Fryrear, Andrea VerfasserIn aut Mastering marketing agility transform your marketing teams and evolve your organization Andrea Fryrear [Erscheinungsort nicht ermittelbar] Berrett-Koehler Publishers 2020 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Title from resource description page (Recorded Books, viewed July 20, 2020) The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. /> />As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months' This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. /> />You will learn what it takes for marketing agility to thrive'customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage'along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations. /> Business Affaires business (commercial function) BUSINESS & ECONOMICS / Marketing / Direct Recorded Books, Inc. MitwirkendeR ctb 9781523090983 Erscheint auch als Druck-Ausgabe 9781523090983 |
| spellingShingle | Fryrear, Andrea Mastering marketing agility transform your marketing teams and evolve your organization Business Affaires business (commercial function) BUSINESS & ECONOMICS / Marketing / Direct |
| title | Mastering marketing agility transform your marketing teams and evolve your organization |
| title_auth | Mastering marketing agility transform your marketing teams and evolve your organization |
| title_exact_search | Mastering marketing agility transform your marketing teams and evolve your organization |
| title_full | Mastering marketing agility transform your marketing teams and evolve your organization Andrea Fryrear |
| title_fullStr | Mastering marketing agility transform your marketing teams and evolve your organization Andrea Fryrear |
| title_full_unstemmed | Mastering marketing agility transform your marketing teams and evolve your organization Andrea Fryrear |
| title_short | Mastering marketing agility |
| title_sort | mastering marketing agility transform your marketing teams and evolve your organization |
| title_sub | transform your marketing teams and evolve your organization |
| topic | Business Affaires business (commercial function) BUSINESS & ECONOMICS / Marketing / Direct |
| topic_facet | Business Affaires business (commercial function) BUSINESS & ECONOMICS / Marketing / Direct |
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