Lean-driven innovation: powering product development at the Goodyear Tire & Rubber Company
In 2005, Goodyear's research and development (R & D) engine was not performing up to its full potential. The R & D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation process...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
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Boca Raton, FL
CRC Press
[2016]
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| Links: | https://learning.oreilly.com/library/view/-/9781482259698/?ar |
| Zusammenfassung: | In 2005, Goodyear's research and development (R & D) engine was not performing up to its full potential. The R & D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. This book describes how the Goodyear team was able to achieve such significant improvements. Revealing the ups and downs of this successful transformation, it shares experiences of how this seismic change was managed, how people were engaged, and how Goodyear dramatically reinvigorated its product development and innovation processes and, in the process, delivered substantially more value to customers and to the company. It explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it. -- |
| Beschreibung: | "A Productivity Press Book.". - Includes bibliographical references. - Print version record |
| Umfang: | 1 Online-Ressource (xxx, 441 Seiten) illustrations |
| ISBN: | 9781482259698 1482259699 |
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| spelling | Majerus, Norbert VerfasserIn aut Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company Norbert Majerus ; forword by James Morgan and Durward Sobek Boca Raton, FL CRC Press [2016] ©2016 1 Online-Ressource (xxx, 441 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "A Productivity Press Book.". - Includes bibliographical references. - Print version record In 2005, Goodyear's research and development (R & D) engine was not performing up to its full potential. The R & D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. This book describes how the Goodyear team was able to achieve such significant improvements. Revealing the ups and downs of this successful transformation, it shares experiences of how this seismic change was managed, how people were engaged, and how Goodyear dramatically reinvigorated its product development and innovation processes and, in the process, delivered substantially more value to customers and to the company. It explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it. -- Research, Industrial New products Operations research Recherche industrielle Recherche opérationnelle BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Morgan, James MitwirkendeR ctb Sobek, Durward MitwirkendeR ctb 9781482259681 Erscheint auch als Druck-Ausgabe 9781482259681 |
| spellingShingle | Majerus, Norbert Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company Research, Industrial New products Operations research Recherche industrielle Recherche opérationnelle BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company |
| title_auth | Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company |
| title_exact_search | Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company |
| title_full | Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company Norbert Majerus ; forword by James Morgan and Durward Sobek |
| title_fullStr | Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company Norbert Majerus ; forword by James Morgan and Durward Sobek |
| title_full_unstemmed | Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company Norbert Majerus ; forword by James Morgan and Durward Sobek |
| title_short | Lean-driven innovation |
| title_sort | lean driven innovation powering product development at the goodyear tire rubber company |
| title_sub | powering product development at the Goodyear Tire & Rubber Company |
| topic | Research, Industrial New products Operations research Recherche industrielle Recherche opérationnelle BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Research, Industrial New products Operations research Recherche industrielle Recherche opérationnelle BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
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