Data warehousing and business intelligence for e-Commerce:
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
2001
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Schriftenreihe: | Morgan Kaufman series in data management
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Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9781558607132/?ar |
Zusammenfassung: | You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati |
Beschreibung: | Includes index. - Includes bibliographical references and index. - Print version record |
Umfang: | 1 Online-Ressource (xxi, 287 Seiten) illustrations |
ISBN: | 0585457115 9780585457116 0080491022 9780080491028 9781558607132 1558607137 1281007196 9781281007193 9786611007195 6611007199 |
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546 | |a English. | ||
650 | 0 | |a Electronic commerce | |
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650 | 4 | |a Entrepôts de données (Informatique) | |
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dewey-search | 658.8/4 |
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discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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language | English |
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physical | 1 Online-Ressource (xxi, 287 Seiten) illustrations |
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spelling | Simon, Alan 1958- VerfasserIn aut Data warehousing and business intelligence for e-Commerce Alan R. Simon & Steven L. Shaffer 2001 ©2001 1 Online-Ressource (xxi, 287 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Morgan Kaufman series in data management Includes index. - Includes bibliographical references and index. - Print version record You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati English. Electronic commerce Business intelligence Data warehousing Industrial marketing Commerce électronique Entrepôts de données (Informatique) Marketing industriel BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Exports & Imports Shaffer, Steven L. MitwirkendeR ctb 1558607137 Erscheint auch als Druck-Ausgabe 1558607137 |
spellingShingle | Simon, Alan 1958- Data warehousing and business intelligence for e-Commerce Electronic commerce Business intelligence Data warehousing Industrial marketing Commerce électronique Entrepôts de données (Informatique) Marketing industriel BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Exports & Imports |
title | Data warehousing and business intelligence for e-Commerce |
title_auth | Data warehousing and business intelligence for e-Commerce |
title_exact_search | Data warehousing and business intelligence for e-Commerce |
title_full | Data warehousing and business intelligence for e-Commerce Alan R. Simon & Steven L. Shaffer |
title_fullStr | Data warehousing and business intelligence for e-Commerce Alan R. Simon & Steven L. Shaffer |
title_full_unstemmed | Data warehousing and business intelligence for e-Commerce Alan R. Simon & Steven L. Shaffer |
title_short | Data warehousing and business intelligence for e-Commerce |
title_sort | data warehousing and business intelligence for e commerce |
topic | Electronic commerce Business intelligence Data warehousing Industrial marketing Commerce électronique Entrepôts de données (Informatique) Marketing industriel BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Exports & Imports |
topic_facet | Electronic commerce Business intelligence Data warehousing Industrial marketing Commerce électronique Entrepôts de données (Informatique) Marketing industriel BUSINESS & ECONOMICS ; International ; Marketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Exports & Imports |
work_keys_str_mv | AT simonalan datawarehousingandbusinessintelligenceforecommerce AT shafferstevenl datawarehousingandbusinessintelligenceforecommerce |