Building brand communities: how organizations succeed by creating belonging
"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Oakland, CA
Berrett-Koehler Publishers
[2020]
|
| Ausgabe: | First edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781523086634/?ar |
| Zusammenfassung: | "An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"-- |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource (1 volume) |
| ISBN: | 9781523086634 1523086637 9781523086627 1523086629 |
Internformat
MARC
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| 250 | |a First edition. | ||
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| 650 | 0 | |a Brand loyalty | |
| 650 | 0 | |a Customer relations | |
| 650 | 4 | |a Stratégie de marque | |
| 650 | 4 | |a Fidélité à une marque | |
| 650 | 4 | |a branding | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Commerce | |
| 650 | 4 | |a Brand loyalty | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition. |
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| spelling | Jones, Carrie Melissa VerfasserIn aut Building brand communities how organizations succeed by creating belonging Carrie Melissa Jones, Charles H. Vogl First edition. Oakland, CA Berrett-Koehler Publishers [2020] ©2020 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record "An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"-- Branding (Marketing) Brand loyalty Customer relations Stratégie de marque Fidélité à une marque branding BUSINESS & ECONOMICS ; Commerce Vogl, Charles H. VerfasserIn aut 9781523086610 Erscheint auch als Druck-Ausgabe 9781523086610 |
| spellingShingle | Jones, Carrie Melissa Vogl, Charles H. Building brand communities how organizations succeed by creating belonging Branding (Marketing) Brand loyalty Customer relations Stratégie de marque Fidélité à une marque branding BUSINESS & ECONOMICS ; Commerce |
| title | Building brand communities how organizations succeed by creating belonging |
| title_auth | Building brand communities how organizations succeed by creating belonging |
| title_exact_search | Building brand communities how organizations succeed by creating belonging |
| title_full | Building brand communities how organizations succeed by creating belonging Carrie Melissa Jones, Charles H. Vogl |
| title_fullStr | Building brand communities how organizations succeed by creating belonging Carrie Melissa Jones, Charles H. Vogl |
| title_full_unstemmed | Building brand communities how organizations succeed by creating belonging Carrie Melissa Jones, Charles H. Vogl |
| title_short | Building brand communities |
| title_sort | building brand communities how organizations succeed by creating belonging |
| title_sub | how organizations succeed by creating belonging |
| topic | Branding (Marketing) Brand loyalty Customer relations Stratégie de marque Fidélité à une marque branding BUSINESS & ECONOMICS ; Commerce |
| topic_facet | Branding (Marketing) Brand loyalty Customer relations Stratégie de marque Fidélité à une marque branding BUSINESS & ECONOMICS ; Commerce |
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