The intimate supply chain: leveraging the supply chain to manage the customer experience

Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Ross, David Frederick 1948- (VerfasserIn)
Körperschaft: CRC Press (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Boca Raton Auerbach Publications 2008
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781420064988/?ar
Zusammenfassung:Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.
Beschreibung:Includes bibliographical references and index. - Print version record
Umfang:1 Online-Ressource (304 Seiten)
ISBN:9781420064988
1420064983