Creating Digital Offerings Customers Will Buy:
How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment...
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| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2019
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| Edition: | 1st edition. |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT61103/?ar |
| Summary: | How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment repeatedly, cocreate with customers, and assemble cross-functional development teams - and the insights gleaned along the way must be shared internally. |
| Item Description: | Online resource; Title from title page (viewed August 26, 2019) |
| Physical Description: | 1 Online-Ressource (8 Seiten) |
Staff View
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| spelling | Ross, Jeanne VerfasserIn aut Creating Digital Offerings Customers Will Buy Ross, Jeanne 1st edition. [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2019 1 Online-Ressource (8 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed August 26, 2019) How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment repeatedly, cocreate with customers, and assemble cross-functional development teams - and the insights gleaned along the way must be shared internally. Beath, Cynthia VerfasserIn aut Mocker, Martin VerfasserIn aut Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Ross, Jeanne Beath, Cynthia Mocker, Martin Creating Digital Offerings Customers Will Buy |
| title | Creating Digital Offerings Customers Will Buy |
| title_auth | Creating Digital Offerings Customers Will Buy |
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| title_full | Creating Digital Offerings Customers Will Buy Ross, Jeanne |
| title_fullStr | Creating Digital Offerings Customers Will Buy Ross, Jeanne |
| title_full_unstemmed | Creating Digital Offerings Customers Will Buy Ross, Jeanne |
| title_short | Creating Digital Offerings Customers Will Buy |
| title_sort | creating digital offerings customers will buy |
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