UX strategy: how to devise innovative digital products that people want
"User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innova...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
O'Reilly Media, Inc, USA
2021
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781492052425/?ar |
| Zusammenfassung: | "User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniques. Explore marketplace opportunities by conducting competitive research and analysis. Design experiments using rapid prototypes that are focused on the business model. Conduct online user research to gain valuable insights quickly on any budget. Test business ideas and validate marketing channels by running online advertising and landing page campaigns." |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781492052388 1492052388 9781492052401 149205240X |
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| spelling | Levy, Jaime VerfasserIn aut UX strategy how to devise innovative digital products that people want [Place of publication not identified] O'Reilly Media, Inc, USA 2021 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniques. Explore marketplace opportunities by conducting competitive research and analysis. Design experiments using rapid prototypes that are focused on the business model. Conduct online user research to gain valuable insights quickly on any budget. Test business ideas and validate marketing channels by running online advertising and landing page campaigns." User-centered system design Human-computer interaction User interfaces (Computer systems) Web sites Design User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) Sites Web ; Conception Web sites ; Design 1492052434 Erscheint auch als Druck-Ausgabe 1492052434 |
| spellingShingle | Levy, Jaime UX strategy how to devise innovative digital products that people want User-centered system design Human-computer interaction User interfaces (Computer systems) Web sites Design User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) Sites Web ; Conception Web sites ; Design |
| title | UX strategy how to devise innovative digital products that people want |
| title_auth | UX strategy how to devise innovative digital products that people want |
| title_exact_search | UX strategy how to devise innovative digital products that people want |
| title_full | UX strategy how to devise innovative digital products that people want |
| title_fullStr | UX strategy how to devise innovative digital products that people want |
| title_full_unstemmed | UX strategy how to devise innovative digital products that people want |
| title_short | UX strategy |
| title_sort | ux strategy how to devise innovative digital products that people want |
| title_sub | how to devise innovative digital products that people want |
| topic | User-centered system design Human-computer interaction User interfaces (Computer systems) Web sites Design User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) Sites Web ; Conception Web sites ; Design |
| topic_facet | User-centered system design Human-computer interaction User interfaces (Computer systems) Web sites Design User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) Sites Web ; Conception Web sites ; Design |
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