Indispensable: how to become the company that your customers can't live without
A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley
2005
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9780471703082/?ar |
| Summary: | A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. |
| Item Description: | Includes index. - Print version record |
| Physical Description: | 1 online resource (xiii, 226 pages) |
| ISBN: | 0471733369 9780471733362 9781280276866 128027686X 9780471703082 |
Staff View
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| isbn | 0471733369 9780471733362 9781280276866 128027686X 9780471703082 |
| language | English |
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| spelling | Calloway, Joe VerfasserIn aut Indispensable how to become the company that your customers can't live without Joe Calloway Hoboken, N.J. John Wiley 2005 1 online resource (xiii, 226 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Customer loyalty Customer loyalty Case studies Consommateurs ; Fidélité Consommateurs ; Fidélité ; Études de cas BUSINESS & ECONOMICS ; Marketing ; Research Beziehungsmanagement Kundenmanagement Customer loyalty ; Case studies Case studies Études de cas 0471703087 Erscheint auch als Druck-Ausgabe 0471703087 |
| spellingShingle | Calloway, Joe Indispensable how to become the company that your customers can't live without Customer loyalty Customer loyalty Case studies Consommateurs ; Fidélité Consommateurs ; Fidélité ; Études de cas BUSINESS & ECONOMICS ; Marketing ; Research Beziehungsmanagement Kundenmanagement Customer loyalty ; Case studies Case studies Études de cas |
| title | Indispensable how to become the company that your customers can't live without |
| title_auth | Indispensable how to become the company that your customers can't live without |
| title_exact_search | Indispensable how to become the company that your customers can't live without |
| title_full | Indispensable how to become the company that your customers can't live without Joe Calloway |
| title_fullStr | Indispensable how to become the company that your customers can't live without Joe Calloway |
| title_full_unstemmed | Indispensable how to become the company that your customers can't live without Joe Calloway |
| title_short | Indispensable |
| title_sort | indispensable how to become the company that your customers can t live without |
| title_sub | how to become the company that your customers can't live without |
| topic | Customer loyalty Customer loyalty Case studies Consommateurs ; Fidélité Consommateurs ; Fidélité ; Études de cas BUSINESS & ECONOMICS ; Marketing ; Research Beziehungsmanagement Kundenmanagement Customer loyalty ; Case studies Case studies Études de cas |
| topic_facet | Customer loyalty Customer loyalty Case studies Consommateurs ; Fidélité Consommateurs ; Fidélité ; Études de cas BUSINESS & ECONOMICS ; Marketing ; Research Beziehungsmanagement Kundenmanagement Customer loyalty ; Case studies Case studies Études de cas |
| work_keys_str_mv | AT callowayjoe indispensablehowtobecomethecompanythatyourcustomerscantlivewithout |