What is service design?:
Companies and their customers today often don't focus on the same things. While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their website. This report explains how...
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Sebastopol, CA
O'Reilly Media
2019
|
| Ausgabe: | First edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781492053668/?ar |
| Zusammenfassung: | Companies and their customers today often don't focus on the same things. While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their website. This report explains how service design can help your organization innovate to deliver great experiences, not just great products, by understanding your customers' needs. Service design experts Adam Lawrence, Marc Stickdorn, Markus Hormeß, and Jakob Schneider explain that service design is a mindset, a process, a toolset, and a cross-disciplinary language. You'll learn how cross-functional teams can create and orchestrate great customer or employee experiences that satisfy the requirements of the business, the user, and other stakeholders. This report explores how: Service design applies to physical and digital products as well as services Today's informed customers have created a new challenge for businesses Service design is similar to design thinking and compatible with Agile and Lean Designers can promote low-risk progress through iterative prototyping Lightweight, iterative research can keep teams from solving the wrong problem This approach offers a common language for cross-silo collaboration. |
| Beschreibung: | Includes bibliographical references. - Online resource; title from title page (Safari, viewed September 23, 2019) |
| Umfang: | 1 online resource (1 volume) illustrations |
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| spelling | Lawrence, Adam VerfasserIn aut What is service design? Adam Lawrence, Marc Stickdorn, Markus Edgar Hormess, and Jakob Schneider First edition. Sebastopol, CA O'Reilly Media 2019 ©2019 1 online resource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references. - Online resource; title from title page (Safari, viewed September 23, 2019) Companies and their customers today often don't focus on the same things. While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their website. This report explains how service design can help your organization innovate to deliver great experiences, not just great products, by understanding your customers' needs. Service design experts Adam Lawrence, Marc Stickdorn, Markus Hormeß, and Jakob Schneider explain that service design is a mindset, a process, a toolset, and a cross-disciplinary language. You'll learn how cross-functional teams can create and orchestrate great customer or employee experiences that satisfy the requirements of the business, the user, and other stakeholders. This report explores how: Service design applies to physical and digital products as well as services Today's informed customers have created a new challenge for businesses Service design is similar to design thinking and compatible with Agile and Lean Designers can promote low-risk progress through iterative prototyping Lightweight, iterative research can keep teams from solving the wrong problem This approach offers a common language for cross-silo collaboration. New products Customer relations Information technology Management New products Marketing Technologie de l'information ; Gestion Information technology ; Management New products ; Marketing Stickdorn, Marc VerfasserIn aut Hormess, Markus VerfasserIn aut Schneider, Jakob VerfasserIn aut |
| spellingShingle | Lawrence, Adam Stickdorn, Marc Hormess, Markus Schneider, Jakob What is service design? New products Customer relations Information technology Management New products Marketing Technologie de l'information ; Gestion Information technology ; Management New products ; Marketing |
| title | What is service design? |
| title_auth | What is service design? |
| title_exact_search | What is service design? |
| title_full | What is service design? Adam Lawrence, Marc Stickdorn, Markus Edgar Hormess, and Jakob Schneider |
| title_fullStr | What is service design? Adam Lawrence, Marc Stickdorn, Markus Edgar Hormess, and Jakob Schneider |
| title_full_unstemmed | What is service design? Adam Lawrence, Marc Stickdorn, Markus Edgar Hormess, and Jakob Schneider |
| title_short | What is service design? |
| title_sort | what is service design |
| topic | New products Customer relations Information technology Management New products Marketing Technologie de l'information ; Gestion Information technology ; Management New products ; Marketing |
| topic_facet | New products Customer relations Information technology Management New products Marketing Technologie de l'information ; Gestion Information technology ; Management New products ; Marketing |
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