Toyota China: Matching Supply with Demand
This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requireme...
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| Beteiligte Personen: | , , , |
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| Körperschaften: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Pearson
2013
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780133757705/?ar |
| Zusammenfassung: | This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong. |
| Beschreibung: | Online resource; Title from title page (viewed September 11, 2013) |
| Umfang: | 1 Online-Ressource (12 Seiten) |
| ISBN: | 9780133757705 0133757706 |
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| spelling | Munson, Chuck VerfasserIn aut Toyota China Matching Supply with Demand Munson, Chuck 1st edition. [Place of publication not identified] Pearson 2013 1 Online-Ressource (12 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed September 11, 2013) This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong. Industrial management Gestion d'entreprise Ling, Xiaoying VerfasserIn aut Yan, Houmin VerfasserIn aut Ma, Lijun VerfasserIn aut O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Munson, Chuck Ling, Xiaoying Yan, Houmin Ma, Lijun Toyota China Matching Supply with Demand Industrial management Gestion d'entreprise |
| title | Toyota China Matching Supply with Demand |
| title_auth | Toyota China Matching Supply with Demand |
| title_exact_search | Toyota China Matching Supply with Demand |
| title_full | Toyota China Matching Supply with Demand Munson, Chuck |
| title_fullStr | Toyota China Matching Supply with Demand Munson, Chuck |
| title_full_unstemmed | Toyota China Matching Supply with Demand Munson, Chuck |
| title_short | Toyota China |
| title_sort | toyota china matching supply with demand |
| title_sub | Matching Supply with Demand |
| topic | Industrial management Gestion d'entreprise |
| topic_facet | Industrial management Gestion d'entreprise |
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