The employer brand: bringing the best of brand management to people at work
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2005
|
| Ausgabe: | 2nd ed., rev. and updated. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780470012734/?ar |
| Zusammenfassung: | Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio. |
| Beschreibung: | Includes bibliographical references (pages 201-205) and index. - Print version record |
| Umfang: | 1 Online-Ressource (xviii, 214 Seiten) illustrations |
| ISBN: | 0470028297 9780470028292 0470012730 9780470012734 |
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| spelling | Barrow, Simon VerfasserIn aut The employer brand bringing the best of brand management to people at work Simon Barrow and Richard Moseley 2nd ed., rev. and updated. Hoboken, NJ Wiley 2005 1 Online-Ressource (xviii, 214 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (pages 201-205) and index. - Print version record Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio. Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management Moseley, Richard MitwirkendeR ctb 0470012730 Erscheint auch als Druck-Ausgabe 0470012730 |
| spellingShingle | Barrow, Simon The employer brand bringing the best of brand management to people at work Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management |
| title | The employer brand bringing the best of brand management to people at work |
| title_auth | The employer brand bringing the best of brand management to people at work |
| title_exact_search | The employer brand bringing the best of brand management to people at work |
| title_full | The employer brand bringing the best of brand management to people at work Simon Barrow and Richard Moseley |
| title_fullStr | The employer brand bringing the best of brand management to people at work Simon Barrow and Richard Moseley |
| title_full_unstemmed | The employer brand bringing the best of brand management to people at work Simon Barrow and Richard Moseley |
| title_short | The employer brand |
| title_sort | employer brand bringing the best of brand management to people at work |
| title_sub | bringing the best of brand management to people at work |
| topic | Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management |
| topic_facet | Product management Produits commerciaux ; Gestion BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management |
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