Powering Content:
Is your content running out of steam? Are you or your team having a hard time keeping momentum? Let content strategist Laura Busche jolt your content effort from moribund to masterful in this overview of how to build a powerful continuously operating content production machine. You'll gain acce...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch Video |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
O'Reilly Media, Inc.
2016
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781491963562/?ar |
| Zusammenfassung: | Is your content running out of steam? Are you or your team having a hard time keeping momentum? Let content strategist Laura Busche jolt your content effort from moribund to masterful in this overview of how to build a powerful continuously operating content production machine. You'll gain access to the secrets of today's top content powerhouses; explore practical techniques for scaling and sustaining your operation; and learn to create irresistible content based on innovation, outsourcing, automation and research. Learn to design a powerful content marketing plan that keeps content fresh and on-point Pick up the basic techniques for generating hundreds of innovative content ideas Discover five essential changes that improve the way audiences view and read content Explore ten simple changes that will instantly improve any blog See how successful content managers use outsourcing to boost content supply Survey ten types of content that went viral and learn why they did Master the most important content marketing metrics and understand how to track them Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine and Sitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design |
| Beschreibung: | Online resource; Title from title screen (viewed August 29, 2016) |
| Umfang: | 1 Online-Ressource (1 video file, approximately 1 hr., 6 min.) |
| Format: | Mode of access: World Wide Web. |
| ISBN: | 1491963565 9781491963562 |
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| 520 | |a Is your content running out of steam? Are you or your team having a hard time keeping momentum? Let content strategist Laura Busche jolt your content effort from moribund to masterful in this overview of how to build a powerful continuously operating content production machine. You'll gain access to the secrets of today's top content powerhouses; explore practical techniques for scaling and sustaining your operation; and learn to create irresistible content based on innovation, outsourcing, automation and research. Learn to design a powerful content marketing plan that keeps content fresh and on-point Pick up the basic techniques for generating hundreds of innovative content ideas Discover five essential changes that improve the way audiences view and read content Explore ten simple changes that will instantly improve any blog See how successful content managers use outsourcing to boost content supply Survey ten types of content that went viral and learn why they did Master the most important content marketing metrics and understand how to track them Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine and Sitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design | ||
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| spelling | Busche, Laura VerfasserIn aut Powering Content Busche, Laura 1st edition. [Erscheinungsort nicht ermittelbar] O'Reilly Media, Inc. 2016 Boston, MA Safari. 1 Online-Ressource (1 video file, approximately 1 hr., 6 min.) zweidimensionales bewegtes Bild tdi rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title screen (viewed August 29, 2016) Is your content running out of steam? Are you or your team having a hard time keeping momentum? Let content strategist Laura Busche jolt your content effort from moribund to masterful in this overview of how to build a powerful continuously operating content production machine. You'll gain access to the secrets of today's top content powerhouses; explore practical techniques for scaling and sustaining your operation; and learn to create irresistible content based on innovation, outsourcing, automation and research. Learn to design a powerful content marketing plan that keeps content fresh and on-point Pick up the basic techniques for generating hundreds of innovative content ideas Discover five essential changes that improve the way audiences view and read content Explore ten simple changes that will instantly improve any blog See how successful content managers use outsourcing to boost content supply Survey ten types of content that went viral and learn why they did Master the most important content marketing metrics and understand how to track them Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine and Sitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design Mode of access: World Wide Web. Electronic videos Safari, an O'Reilly Media Company. MitwirkendeR ctb 1491963557 Erscheint auch als Druck-Ausgabe 1491963557 |
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