Ethical Product Sourcing in the Starbucks Coffee Supply Chain:
This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee i...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Körperschaften: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Pearson
2013
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| Ausgabe: | 1st edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9780133758184/?ar |
| Zusammenfassung: | This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University. |
| Beschreibung: | Online resource; Title from title page (viewed September 11, 2013) |
| Umfang: | 1 Online-Ressource (9 Seiten) |
| ISBN: | 9780133758184 0133758184 |
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| spelling | Munson, Chuck VerfasserIn aut Ethical Product Sourcing in the Starbucks Coffee Supply Chain Munson, Chuck 1st edition. [Place of publication not identified] Pearson 2013 1 Online-Ressource (9 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed September 11, 2013) This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University. Business logistics Business logistics Management Logistique (Organisation) Logistique (Organisation) ; Gestion Business logistics ; Management Smith, Dustin M. 1975- VerfasserIn aut O'Reilly for Higher Education (Firm), MitwirkendeR ctb Safari, an O'Reilly Media Company. MitwirkendeR ctb |
| spellingShingle | Munson, Chuck Smith, Dustin M. 1975- Ethical Product Sourcing in the Starbucks Coffee Supply Chain Business logistics Business logistics Management Logistique (Organisation) Logistique (Organisation) ; Gestion Business logistics ; Management |
| title | Ethical Product Sourcing in the Starbucks Coffee Supply Chain |
| title_auth | Ethical Product Sourcing in the Starbucks Coffee Supply Chain |
| title_exact_search | Ethical Product Sourcing in the Starbucks Coffee Supply Chain |
| title_full | Ethical Product Sourcing in the Starbucks Coffee Supply Chain Munson, Chuck |
| title_fullStr | Ethical Product Sourcing in the Starbucks Coffee Supply Chain Munson, Chuck |
| title_full_unstemmed | Ethical Product Sourcing in the Starbucks Coffee Supply Chain Munson, Chuck |
| title_short | Ethical Product Sourcing in the Starbucks Coffee Supply Chain |
| title_sort | ethical product sourcing in the starbucks coffee supply chain |
| topic | Business logistics Business logistics Management Logistique (Organisation) Logistique (Organisation) ; Gestion Business logistics ; Management |
| topic_facet | Business logistics Business logistics Management Logistique (Organisation) Logistique (Organisation) ; Gestion Business logistics ; Management |
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