Deriving Value From Conversations About Your Brand:
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately.
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| Main Authors: | , , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2019
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| Edition: | 1st edition. |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT60210/?ar |
| Summary: | Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately. |
| Physical Description: | 1 Online-Ressource (8 Seiten) |
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| spelling | Fay, Brad VerfasserIn aut Deriving Value From Conversations About Your Brand Fay, Brad 1st edition. [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2019 1 Online-Ressource (8 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately. Larkin, Rick VerfasserIn aut Pauwels, Koen VerfasserIn aut Keller, Ed VerfasserIn aut O'Reilly for Higher Education (Firm) MitwirkendeR ctb |
| spellingShingle | Fay, Brad Larkin, Rick Pauwels, Koen Keller, Ed Deriving Value From Conversations About Your Brand |
| title | Deriving Value From Conversations About Your Brand |
| title_auth | Deriving Value From Conversations About Your Brand |
| title_exact_search | Deriving Value From Conversations About Your Brand |
| title_full | Deriving Value From Conversations About Your Brand Fay, Brad |
| title_fullStr | Deriving Value From Conversations About Your Brand Fay, Brad |
| title_full_unstemmed | Deriving Value From Conversations About Your Brand Fay, Brad |
| title_short | Deriving Value From Conversations About Your Brand |
| title_sort | deriving value from conversations about your brand |
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