Deriving Value From Conversations About Your Brand:
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately.
Gespeichert in:
| Beteiligte Personen: | , , , |
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| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2019
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| Ausgabe: | 1st edition. |
| Links: | https://learning.oreilly.com/library/view/-/53863MIT60210/?ar |
| Zusammenfassung: | Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately. |
| Umfang: | 1 Online-Ressource (8 Seiten) |
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| spellingShingle | Fay, Brad Larkin, Rick Pauwels, Koen Keller, Ed Deriving Value From Conversations About Your Brand |
| title | Deriving Value From Conversations About Your Brand |
| title_auth | Deriving Value From Conversations About Your Brand |
| title_exact_search | Deriving Value From Conversations About Your Brand |
| title_full | Deriving Value From Conversations About Your Brand Fay, Brad |
| title_fullStr | Deriving Value From Conversations About Your Brand Fay, Brad |
| title_full_unstemmed | Deriving Value From Conversations About Your Brand Fay, Brad |
| title_short | Deriving Value From Conversations About Your Brand |
| title_sort | deriving value from conversations about your brand |
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