Connect: how to use data and experience marketing to create lifetime customers
"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken
Wiley
2014
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781118963616/?ar |
| Zusammenfassung: | "Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer. In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives. It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors."-- |
| Beschreibung: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781118963623 1118963628 9781118963609 1118963601 1322110328 9781322110325 9781118963616 |
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| 520 | |a "Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer. In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives. It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors."-- | ||
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| spelling | Petersen, Lars Birkholm VerfasserIn aut Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen, Ron Person, Christopher Nash Hoboken Wiley 2014 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher "Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer. In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives. It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors."-- Internet marketing Customer relations Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Person, Ron 1948- MitwirkendeR ctb Nash, Christopher MitwirkendeR ctb 9781118963616 Erscheint auch als Druck-Ausgabe 9781118963616 |
| spellingShingle | Petersen, Lars Birkholm Connect how to use data and experience marketing to create lifetime customers Internet marketing Customer relations Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing |
| title | Connect how to use data and experience marketing to create lifetime customers |
| title_auth | Connect how to use data and experience marketing to create lifetime customers |
| title_exact_search | Connect how to use data and experience marketing to create lifetime customers |
| title_full | Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen, Ron Person, Christopher Nash |
| title_fullStr | Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen, Ron Person, Christopher Nash |
| title_full_unstemmed | Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen, Ron Person, Christopher Nash |
| title_short | Connect |
| title_sort | connect how to use data and experience marketing to create lifetime customers |
| title_sub | how to use data and experience marketing to create lifetime customers |
| topic | Internet marketing Customer relations Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing |
| topic_facet | Internet marketing Customer relations Marketing sur Internet BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing |
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