Big data: using smart big data, analytics and metrics to make better decisions and improve performance

"There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Marr, Bernard (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Chichester, West Sussex, United Kingdom Wiley 2015
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781118965832/?ar
Zusammenfassung:"There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform."--
Beschreibung:Includes index. - Includes bibliographical references and index. - Print version record and CIP data provided by publisher
Umfang:1 Online-Ressource
ISBN:9781118965825
1118965825
9781118965788
1118965787
9781322880815
1322880816
9781119231417
1119231418
9781118965832