Corporate reputation:
Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalt...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London, U.K.
LID Pub.
2013
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| Ausgabe: | 1st ed. |
| Schriftenreihe: | Corporate excellence series
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9788483567982/?ar |
| Zusammenfassung: | Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalty toward the company's products and brands. Corporate reputation is one of the most popular nonfinancial indicators used by organizations in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation. When reputation first appeared as a concept, it brought about promises and hopes, but was found to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Now, the vague idea of reputation is acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation. -- |
| Beschreibung: | Includes bibliographical references. - Online resource; title from title page (Safari, viewed March 17, 2014) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 9788483567982 8483567989 |
Internformat
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| 245 | 1 | 0 | |a Corporate reputation |c Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a London, U.K. |b LID Pub. |c 2013 | |
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| 500 | |a Includes bibliographical references. - Online resource; title from title page (Safari, viewed March 17, 2014) | ||
| 520 | |a Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalty toward the company's products and brands. Corporate reputation is one of the most popular nonfinancial indicators used by organizations in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation. When reputation first appeared as a concept, it brought about promises and hopes, but was found to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Now, the vague idea of reputation is acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation. -- | ||
| 650 | 0 | |a Corporate image | |
| 650 | 0 | |a Corporations |x Public relations | |
| 650 | 0 | |a Brand name products |x Management | |
| 650 | 0 | |a Performance |x Management | |
| 650 | 0 | |a Reputation | |
| 650 | 0 | |a Performance technology |x Management | |
| 650 | 4 | |a Entreprises ; Image | |
| 650 | 4 | |a Sociétés ; Relations publiques | |
| 650 | 4 | |a Produits de marque ; Gestion | |
| 650 | 4 | |a Rendement au travail ; Gestion | |
| 650 | 4 | |a Réputation | |
| 650 | 4 | |a corporate image | |
| 650 | 4 | |a Brand name products ; Management | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Corporations ; Public relations | |
| 650 | 4 | |a Performance ; Management | |
| 650 | 4 | |a Reputation | |
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| 700 | 1 | |a Carreras, Ana |e MitwirkendeR |4 ctb | |
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| author | Carreras, Enrique |
| author2 | Alloza, Ángel Carreras, Ana |
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| author_facet | Carreras, Enrique Alloza, Ángel Carreras, Ana |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:00Z |
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| isbn | 9788483567982 8483567989 |
| language | English |
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| physical | 1 Online-Ressource (1 volume) illustrations |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | LID Pub. |
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| series2 | Corporate excellence series |
| spelling | Carreras, Enrique VerfasserIn aut Corporate reputation Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun 1st ed. London, U.K. LID Pub. 2013 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Corporate excellence series Includes bibliographical references. - Online resource; title from title page (Safari, viewed March 17, 2014) Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalty toward the company's products and brands. Corporate reputation is one of the most popular nonfinancial indicators used by organizations in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation. When reputation first appeared as a concept, it brought about promises and hopes, but was found to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Now, the vague idea of reputation is acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation. -- Corporate image Corporations Public relations Brand name products Management Performance Management Reputation Performance technology Management Entreprises ; Image Sociétés ; Relations publiques Produits de marque ; Gestion Rendement au travail ; Gestion Réputation corporate image Brand name products ; Management Corporations ; Public relations Performance ; Management Alloza, Ángel MitwirkendeR ctb Carreras, Ana MitwirkendeR ctb |
| spellingShingle | Carreras, Enrique Corporate reputation Corporate image Corporations Public relations Brand name products Management Performance Management Reputation Performance technology Management Entreprises ; Image Sociétés ; Relations publiques Produits de marque ; Gestion Rendement au travail ; Gestion Réputation corporate image Brand name products ; Management Corporations ; Public relations Performance ; Management |
| title | Corporate reputation |
| title_auth | Corporate reputation |
| title_exact_search | Corporate reputation |
| title_full | Corporate reputation Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun |
| title_fullStr | Corporate reputation Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun |
| title_full_unstemmed | Corporate reputation Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun |
| title_short | Corporate reputation |
| title_sort | corporate reputation |
| topic | Corporate image Corporations Public relations Brand name products Management Performance Management Reputation Performance technology Management Entreprises ; Image Sociétés ; Relations publiques Produits de marque ; Gestion Rendement au travail ; Gestion Réputation corporate image Brand name products ; Management Corporations ; Public relations Performance ; Management |
| topic_facet | Corporate image Corporations Public relations Brand name products Management Performance Management Reputation Performance technology Management Entreprises ; Image Sociétés ; Relations publiques Produits de marque ; Gestion Rendement au travail ; Gestion Réputation corporate image Brand name products ; Management Corporations ; Public relations Performance ; Management |
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