How 30 great ads were made: from idea to campaign
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, wit...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Laurence King Pub.
2012
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781856698214/?ar |
| Zusammenfassung: | "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover |
| Beschreibung: | Print version record |
| Umfang: | 1 Online-Ressource (224 Seiten) color illustrations |
| ISBN: | 9781780672083 178067208X 9781856698214 |
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| 520 | |a "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover | ||
| 650 | 0 | |a Advertising | |
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| 650 | 0 | |a Advertising |v Case studies | |
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| 650 | 4 | |a BUSINESS & ECONOMICS ; Advertising & Promotion | |
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| 650 | 4 | |a Advertising ; Case studies | |
| 650 | 4 | |a Advertising campaigns ; Case studies | |
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| id | ZDB-30-ORH-047752912 |
| illustrated | Illustrated |
| indexdate | 2025-01-17T11:21:03Z |
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| isbn | 9781780672083 178067208X 9781856698214 |
| language | English |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (224 Seiten) color illustrations |
| psigel | ZDB-30-ORH TUM_PDA_ORH ZDB-30-ORH |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Laurence King Pub. |
| record_format | marc |
| spelling | Williams, Eliza 1973- VerfasserIn aut How 30 great ads were made from idea to campaign Eliza Williams London Laurence King Pub. 2012 1 Online-Ressource (224 Seiten) color illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Print version record "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover Advertising Advertising History 21st century Advertising Case studies Advertising campaigns Case studies 2000-2099 Campagnes publicitaires ; Études de cas BUSINESS & ECONOMICS ; Advertising & Promotion Advertising ; History ; 21st century Advertising ; Case studies Advertising campaigns ; Case studies Business and Management Advertising campaigns Case studies History 9781856698214 Erscheint auch als Druck-Ausgabe 9781856698214 |
| spellingShingle | Williams, Eliza 1973- How 30 great ads were made from idea to campaign Advertising Advertising History 21st century Advertising Case studies Advertising campaigns Case studies 2000-2099 Campagnes publicitaires ; Études de cas BUSINESS & ECONOMICS ; Advertising & Promotion Advertising ; History ; 21st century Advertising ; Case studies Advertising campaigns ; Case studies Business and Management Advertising campaigns Case studies History |
| title | How 30 great ads were made from idea to campaign |
| title_auth | How 30 great ads were made from idea to campaign |
| title_exact_search | How 30 great ads were made from idea to campaign |
| title_full | How 30 great ads were made from idea to campaign Eliza Williams |
| title_fullStr | How 30 great ads were made from idea to campaign Eliza Williams |
| title_full_unstemmed | How 30 great ads were made from idea to campaign Eliza Williams |
| title_short | How 30 great ads were made |
| title_sort | how 30 great ads were made from idea to campaign |
| title_sub | from idea to campaign |
| topic | Advertising Advertising History 21st century Advertising Case studies Advertising campaigns Case studies 2000-2099 Campagnes publicitaires ; Études de cas BUSINESS & ECONOMICS ; Advertising & Promotion Advertising ; History ; 21st century Advertising ; Case studies Advertising campaigns ; Case studies Business and Management Advertising campaigns Case studies History |
| topic_facet | Advertising Advertising History 21st century Advertising Case studies Advertising campaigns Case studies 2000-2099 Campagnes publicitaires ; Études de cas BUSINESS & ECONOMICS ; Advertising & Promotion Advertising ; History ; 21st century Advertising ; Case studies Advertising campaigns ; Case studies Business and Management Advertising campaigns Case studies History |
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