JMP 13 consumer research:

JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses wi...

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Bibliographische Detailangaben
Körperschaft: SAS Institute (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cary, NC SAS Institute [2016]
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781629605685/?ar
Zusammenfassung:JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
Beschreibung:Includes bibliographical references and index. - Online resource; title from title page (viewed September 22, 2016)
Umfang:1 Online-Ressource (1 volume) illustrations
ISBN:9781629605685
1629605689
1629604720
9781629604725