Overfished ocean strategy: powering up innovation for a resource-deprived world
"We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash...
Gespeichert in:
Beteilige Person: | |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
San Francisco
Berrett-Koehler Publishers
2014
|
Schriftenreihe: | A BK business book
|
Schlagwörter: | |
Links: | https://learning.oreilly.com/library/view/-/9781609949648/?ar |
Zusammenfassung: | "We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"-- "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"-- |
Beschreibung: | Includes bibliographical references and index. - Print version record |
Umfang: | 1 Online-Ressource (vii, 195 Seiten) illustrations |
ISBN: | 9781609949655 160994965X 9781609949662 1609949668 1306688744 9781306688741 9781609949648 |
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520 | |a "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"-- | ||
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adam_text | |
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id | ZDB-30-ORH-047655291 |
illustrated | Illustrated |
indexdate | 2025-01-17T11:21:11Z |
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isbn | 9781609949655 160994965X 9781609949662 1609949668 1306688744 9781306688741 9781609949648 |
language | English |
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publishDate | 2014 |
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publisher | Berrett-Koehler Publishers |
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series2 | A BK business book |
spelling | Zhexembayeva, Nadya VerfasserIn aut Overfished ocean strategy powering up innovation for a resource-deprived world Nadya Zhexembayeva San Francisco Berrett-Koehler Publishers 2014 1 Online-Ressource (vii, 195 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A BK business book Includes bibliographical references and index. - Print version record "We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"-- "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"-- In English. Sustainable development Recycling (Waste, etc.) Scarcity Green marketing Natural resources Management Développement durable Recyclage (Déchets, etc.) Rareté (Économie politique) Marketing vert Ressources naturelles ; Gestion sustainable development recycling BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Development ; Business Development BUSINESS & ECONOMICS ; Green Business BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Natural resources ; Management 9781609949648 Erscheint auch als Druck-Ausgabe 9781609949648 |
spellingShingle | Zhexembayeva, Nadya Overfished ocean strategy powering up innovation for a resource-deprived world Sustainable development Recycling (Waste, etc.) Scarcity Green marketing Natural resources Management Développement durable Recyclage (Déchets, etc.) Rareté (Économie politique) Marketing vert Ressources naturelles ; Gestion sustainable development recycling BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Development ; Business Development BUSINESS & ECONOMICS ; Green Business BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Natural resources ; Management |
title | Overfished ocean strategy powering up innovation for a resource-deprived world |
title_auth | Overfished ocean strategy powering up innovation for a resource-deprived world |
title_exact_search | Overfished ocean strategy powering up innovation for a resource-deprived world |
title_full | Overfished ocean strategy powering up innovation for a resource-deprived world Nadya Zhexembayeva |
title_fullStr | Overfished ocean strategy powering up innovation for a resource-deprived world Nadya Zhexembayeva |
title_full_unstemmed | Overfished ocean strategy powering up innovation for a resource-deprived world Nadya Zhexembayeva |
title_short | Overfished ocean strategy |
title_sort | overfished ocean strategy powering up innovation for a resource deprived world |
title_sub | powering up innovation for a resource-deprived world |
topic | Sustainable development Recycling (Waste, etc.) Scarcity Green marketing Natural resources Management Développement durable Recyclage (Déchets, etc.) Rareté (Économie politique) Marketing vert Ressources naturelles ; Gestion sustainable development recycling BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Development ; Business Development BUSINESS & ECONOMICS ; Green Business BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Natural resources ; Management |
topic_facet | Sustainable development Recycling (Waste, etc.) Scarcity Green marketing Natural resources Management Développement durable Recyclage (Déchets, etc.) Rareté (Économie politique) Marketing vert Ressources naturelles ; Gestion sustainable development recycling BUSINESS & ECONOMICS ; Strategic Planning BUSINESS & ECONOMICS ; Development ; Business Development BUSINESS & ECONOMICS ; Green Business BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Natural resources ; Management |
work_keys_str_mv | AT zhexembayevanadya overfishedoceanstrategypoweringupinnovationforaresourcedeprivedworld |