Measuring the success of sales training: a step-by-step guide for measuring impact and calculating ROI
"It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training progra...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Alexandria, Va.
ASTD Press/ROI Institute
2013
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781607285236/?ar |
| Zusammenfassung: | "It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training programs is a bit more involved than that. Experts in the practice of ROI measurement, Jack and Patricia Phillips have collected a new book of ROI case studies, with a focus on sales training programs. The first half of the book is a step-by-step guide on calculating ROI, while the second half presents case studies that demonstrate how to use the ROI Methodology to properly measure the results of sales programs."-- |
| Beschreibung: | Includes index. - Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781607285236 1607285231 |
Internformat
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| spelling | Phillips, Patricia Pulliam VerfasserIn aut Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI Patricia Pulliam Phillips, Jack J. Phillips ; with Rachel Robinson Alexandria, Va. ASTD Press/ROI Institute 2013 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Includes bibliographical references and index. - Print version record "It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training programs is a bit more involved than that. Experts in the practice of ROI measurement, Jack and Patricia Phillips have collected a new book of ROI case studies, with a focus on sales training programs. The first half of the book is a step-by-step guide on calculating ROI, while the second half presents case studies that demonstrate how to use the ROI Methodology to properly measure the results of sales programs."-- English. Employees Training of Evaluation Employees Training of Cost effectiveness Rate of return Sales personnel Training of Employees Personnel Personnel ; Formation ; Évaluation Personnel ; Formation ; Coût-efficacité Taux de rendement Vendeurs ; Formation personnel BUSINESS & ECONOMICS ; Mentoring & Coaching BUSINESS & ECONOMICS ; Training Employees ; Training of ; Cost effectiveness Employees ; Training of ; Evaluation Sales personnel ; Training of 9781562868598 Erscheint auch als Druck-Ausgabe 9781562868598 |
| spellingShingle | Phillips, Patricia Pulliam Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI Employees Training of Evaluation Employees Training of Cost effectiveness Rate of return Sales personnel Training of Employees Personnel Personnel ; Formation ; Évaluation Personnel ; Formation ; Coût-efficacité Taux de rendement Vendeurs ; Formation personnel BUSINESS & ECONOMICS ; Mentoring & Coaching BUSINESS & ECONOMICS ; Training Employees ; Training of ; Cost effectiveness Employees ; Training of ; Evaluation Sales personnel ; Training of |
| title | Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI |
| title_auth | Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI |
| title_exact_search | Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI |
| title_full | Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI Patricia Pulliam Phillips, Jack J. Phillips ; with Rachel Robinson |
| title_fullStr | Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI Patricia Pulliam Phillips, Jack J. Phillips ; with Rachel Robinson |
| title_full_unstemmed | Measuring the success of sales training a step-by-step guide for measuring impact and calculating ROI Patricia Pulliam Phillips, Jack J. Phillips ; with Rachel Robinson |
| title_short | Measuring the success of sales training |
| title_sort | measuring the success of sales training a step by step guide for measuring impact and calculating roi |
| title_sub | a step-by-step guide for measuring impact and calculating ROI |
| topic | Employees Training of Evaluation Employees Training of Cost effectiveness Rate of return Sales personnel Training of Employees Personnel Personnel ; Formation ; Évaluation Personnel ; Formation ; Coût-efficacité Taux de rendement Vendeurs ; Formation personnel BUSINESS & ECONOMICS ; Mentoring & Coaching BUSINESS & ECONOMICS ; Training Employees ; Training of ; Cost effectiveness Employees ; Training of ; Evaluation Sales personnel ; Training of |
| topic_facet | Employees Training of Evaluation Employees Training of Cost effectiveness Rate of return Sales personnel Training of Employees Personnel Personnel ; Formation ; Évaluation Personnel ; Formation ; Coût-efficacité Taux de rendement Vendeurs ; Formation personnel BUSINESS & ECONOMICS ; Mentoring & Coaching BUSINESS & ECONOMICS ; Training Employees ; Training of ; Cost effectiveness Employees ; Training of ; Evaluation Sales personnel ; Training of |
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