Wired and dangerous: how your customers have changed and what to do about it
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco
Berrett-Koehler Publishers
2011
|
| Edition: | 1st ed. |
| Series: | A BK business book
|
| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781605099767/?ar |
| Summary: | In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them. |
| Item Description: | Includes bibliographical references (pages 233-235) and index. - Print version record |
| Physical Description: | 1 Online-Ressource (vii, 248 Seiten) illustrations. |
| ISBN: | 9781605099767 1605099767 9781605099774 1605099775 9781605099576 1605099570 |
Staff View
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| spelling | Bell, Chip R. VerfasserIn aut Wired and dangerous how your customers have changed and what to do about it Chip R. Bell, John R. Patterson 1st ed. San Francisco Berrett-Koehler Publishers 2011 1 Online-Ressource (vii, 248 Seiten) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier A BK business book Includes bibliographical references (pages 233-235) and index. - Print version record In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them. Customer relations Customer services Customer loyalty Internet Service à la clientèle Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations dissertations Academic theses Thèses et écrits académiques Patterson, John R. 1951- MitwirkendeR ctb 9781605099750 Erscheint auch als Druck-Ausgabe 9781605099750 |
| spellingShingle | Bell, Chip R. Wired and dangerous how your customers have changed and what to do about it Customer relations Customer services Customer loyalty Internet Service à la clientèle Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations dissertations Academic theses Thèses et écrits académiques |
| title | Wired and dangerous how your customers have changed and what to do about it |
| title_auth | Wired and dangerous how your customers have changed and what to do about it |
| title_exact_search | Wired and dangerous how your customers have changed and what to do about it |
| title_full | Wired and dangerous how your customers have changed and what to do about it Chip R. Bell, John R. Patterson |
| title_fullStr | Wired and dangerous how your customers have changed and what to do about it Chip R. Bell, John R. Patterson |
| title_full_unstemmed | Wired and dangerous how your customers have changed and what to do about it Chip R. Bell, John R. Patterson |
| title_short | Wired and dangerous |
| title_sort | wired and dangerous how your customers have changed and what to do about it |
| title_sub | how your customers have changed and what to do about it |
| topic | Customer relations Customer services Customer loyalty Internet Service à la clientèle Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations dissertations Academic theses Thèses et écrits académiques |
| topic_facet | Customer relations Customer services Customer loyalty Internet Service à la clientèle Consommateurs ; Fidélité BUSINESS & ECONOMICS ; Customer Relations dissertations Academic theses Thèses et écrits académiques |
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