Strategic writing for UX: drive engagement, conversion, and retention with every word

Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Be...

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Bibliographic Details
Main Author: Podmajersky, Torrey (Author)
Format: Electronic eBook
Language:English
Published: Boston O'Reilly Media 2019
Edition:First edition.
Subjects:
Links:https://learning.oreilly.com/library/view/-/9781492049388/?ar
Summary:Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text to Help People Move Forward; 6: Measuring UX Content Effectiveness; Direct Measurement of UX Content; Researching UX Content; UX Content Heuristics
If You Like It, Put a Value on It7: Tools of the UX Writing Trade; Write for the Context; Managing Content Review; Publishing the Text; Tracking the Content Work to Be Done; Summary: The Tools Are a Means to an End; 8: A 30/60/90-Day Plan; The First 30 Days, AKA Phase 1: What and Who; 30-60 Days, AKA Phase 2: Fires and Foundations; 60-90 Days, AKA Phase 3: Rapid Growth; Summary: To Fix the Words, Build Strong Foundations; 9: What to Do First; Decide What Is Urgent and What Is Important; Ground the Content in Empathy; Introducing UX Content to the Team
Use UX Content to Meet Your Goals[Index]; About the Author
Item Description:Includes index. - Includes bibliographical references and index. - Online resource; title from PDF title page (EBSCO, viewed June 17, 2019)
Physical Description:1 Online-Ressource color illustrations
ISBN:9781492049364
1492049360
9781492049340
1492049344