Conducting competitive research and analysis: harvesting insights for devising an innovative product
"UX expert Jaime Levy has a proven formula for performing UX strategy based on four tenets. In this course (number two of her five part series), she explores the first of those tenets: Business strategy. Peppered with stories of triumph and hard knocks (e.g., an illuminating tale about a lunati...
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Elektronisch Video |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
O'Reilly
[2017]
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781491967218/?ar |
| Zusammenfassung: | "UX expert Jaime Levy has a proven formula for performing UX strategy based on four tenets. In this course (number two of her five part series), she explores the first of those tenets: Business strategy. Peppered with stories of triumph and hard knocks (e.g., an illuminating tale about a lunatic Hollywood producer), Levy describes what business strategy is before diving deep into her Competitive Analysis Matrix Tool - a methodology successful entrepreneurs employ to plan their digital futures. She shows you how to use the tool, how to source the information required by the tool, and how to take advantage of the insights provided by the tool. By the end you'll have a definitive understanding of how to do competitive research and why it's needed to survive and thrive in the digital marketplace."--Resource description page. |
| Beschreibung: | Title from title screen (viewed January 25, 2017) |
| Umfang: | 1 Online-Ressource (1 streaming video file (1 hr., 22 min., 25 sec.)) digital, sound, color |
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| spelling | Levy, Jaime RednerIn spk Conducting competitive research and analysis harvesting insights for devising an innovative product with Jaime Levy [Place of publication not identified] O'Reilly [2017] ©2017 1 Online-Ressource (1 streaming video file (1 hr., 22 min., 25 sec.)) digital, sound, color zweidimensionales bewegtes Bild tdi rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Title from title screen (viewed January 25, 2017) "UX expert Jaime Levy has a proven formula for performing UX strategy based on four tenets. In this course (number two of her five part series), she explores the first of those tenets: Business strategy. Peppered with stories of triumph and hard knocks (e.g., an illuminating tale about a lunatic Hollywood producer), Levy describes what business strategy is before diving deep into her Competitive Analysis Matrix Tool - a methodology successful entrepreneurs employ to plan their digital futures. She shows you how to use the tool, how to source the information required by the tool, and how to take advantage of the insights provided by the tool. By the end you'll have a definitive understanding of how to do competitive research and why it's needed to survive and thrive in the digital marketplace."--Resource description page. User-centered system design User interfaces (Computer systems) Human-computer interaction User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) Human-computer interaction (OCoLC)fst00963494 User-centered system design (OCoLC)fst01740021 User interfaces (Computer systems) (OCoLC)fst01163191 |
| spellingShingle | Conducting competitive research and analysis harvesting insights for devising an innovative product User-centered system design User interfaces (Computer systems) Human-computer interaction User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) Human-computer interaction (OCoLC)fst00963494 User-centered system design (OCoLC)fst01740021 User interfaces (Computer systems) (OCoLC)fst01163191 |
| subject_GND | (OCoLC)fst00963494 (OCoLC)fst01740021 (OCoLC)fst01163191 |
| title | Conducting competitive research and analysis harvesting insights for devising an innovative product |
| title_auth | Conducting competitive research and analysis harvesting insights for devising an innovative product |
| title_exact_search | Conducting competitive research and analysis harvesting insights for devising an innovative product |
| title_full | Conducting competitive research and analysis harvesting insights for devising an innovative product with Jaime Levy |
| title_fullStr | Conducting competitive research and analysis harvesting insights for devising an innovative product with Jaime Levy |
| title_full_unstemmed | Conducting competitive research and analysis harvesting insights for devising an innovative product with Jaime Levy |
| title_short | Conducting competitive research and analysis |
| title_sort | conducting competitive research and analysis harvesting insights for devising an innovative product |
| title_sub | harvesting insights for devising an innovative product |
| topic | User-centered system design User interfaces (Computer systems) Human-computer interaction User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) Human-computer interaction (OCoLC)fst00963494 User-centered system design (OCoLC)fst01740021 User interfaces (Computer systems) (OCoLC)fst01163191 |
| topic_facet | User-centered system design User interfaces (Computer systems) Human-computer interaction User-Computer Interface Conception participative (Conception de systèmes) Interfaces utilisateurs (Informatique) |
| work_keys_str_mv | AT levyjaime conductingcompetitiveresearchandanalysisharvestinginsightsfordevisinganinnovativeproduct |