Social eCommerce:
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Sebastopol, Calif.
O'Reilly Media
2014
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| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781449366940/?ar |
| Zusammenfassung: | Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn't know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself. |
| Beschreibung: | Online resource; title from title page (Safari, viewed August 12, 2014) |
| Umfang: | 1 Online-Ressource (1 volume) illustrations |
| ISBN: | 1449366368 9781449366360 9781449366940 1449366945 9781449366971 144936697X |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Spencer, Stephan M. VerfasserIn aut Social eCommerce Stephan Spencer, Jimmy Harding, Jennifer Sheahan Sebastopol, Calif. O'Reilly Media 2014 1 Online-Ressource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; title from title page (Safari, viewed August 12, 2014) Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn't know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself. Electronic commerce Technological innovations Social media Commerce électronique ; Innovations Médias sociaux social media Electronic commerce ; Technological innovations Harding, Jimmy MitwirkendeR ctb Sheahan, Jennifer MitwirkendeR ctb |
| spellingShingle | Spencer, Stephan M. Social eCommerce Electronic commerce Technological innovations Social media Commerce électronique ; Innovations Médias sociaux social media Electronic commerce ; Technological innovations |
| title | Social eCommerce |
| title_auth | Social eCommerce |
| title_exact_search | Social eCommerce |
| title_full | Social eCommerce Stephan Spencer, Jimmy Harding, Jennifer Sheahan |
| title_fullStr | Social eCommerce Stephan Spencer, Jimmy Harding, Jennifer Sheahan |
| title_full_unstemmed | Social eCommerce Stephan Spencer, Jimmy Harding, Jennifer Sheahan |
| title_short | Social eCommerce |
| title_sort | social ecommerce |
| topic | Electronic commerce Technological innovations Social media Commerce électronique ; Innovations Médias sociaux social media Electronic commerce ; Technological innovations |
| topic_facet | Electronic commerce Technological innovations Social media Commerce électronique ; Innovations Médias sociaux social media Electronic commerce ; Technological innovations |
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