The business of iPhone and iPad App Development: making and marketing Apps that succeed
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sale...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Apress
2011
New York Springer Science+Business Media, LLC 2011 |
| Ausgabe: | 2nd ed., updated and expanded. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781430233008/?ar |
| Zusammenfassung: | The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators--perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! |
| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Umfang: | 1 Online-Ressource (xv, 457 Seiten) illustrations |
| ISBN: | 9781430233015 143023301X 9781430233008 |
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| spelling | Wooldridge, Dave VerfasserIn aut The business of iPhone and iPad App Development making and marketing Apps that succeed Dave Wooldridge with Michael Schneider 2nd ed., updated and expanded. New York Apress 2011 New York Springer Science+Business Media, LLC 2011 1 Online-Ressource (xv, 457 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators--perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! English. Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; General Informatique Application software ; Development Application software ; Marketing iPad iPhone (Smartphone) ; Computer software iPad (Computer) ; Computer software Application software ; Design Apple/iOS Schneider, Michael MitwirkendeR ctb 9781430233015 Erscheint auch als Druck-Ausgabe 9781430233015 |
| spellingShingle | Wooldridge, Dave The business of iPhone and iPad App Development making and marketing Apps that succeed Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; General Informatique Application software ; Development Application software ; Marketing iPad iPhone (Smartphone) ; Computer software iPad (Computer) ; Computer software Application software ; Design Apple/iOS |
| title | The business of iPhone and iPad App Development making and marketing Apps that succeed |
| title_auth | The business of iPhone and iPad App Development making and marketing Apps that succeed |
| title_exact_search | The business of iPhone and iPad App Development making and marketing Apps that succeed |
| title_full | The business of iPhone and iPad App Development making and marketing Apps that succeed Dave Wooldridge with Michael Schneider |
| title_fullStr | The business of iPhone and iPad App Development making and marketing Apps that succeed Dave Wooldridge with Michael Schneider |
| title_full_unstemmed | The business of iPhone and iPad App Development making and marketing Apps that succeed Dave Wooldridge with Michael Schneider |
| title_short | The business of iPhone and iPad App Development |
| title_sort | business of iphone and ipad app development making and marketing apps that succeed |
| title_sub | making and marketing Apps that succeed |
| topic | Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; General Informatique Application software ; Development Application software ; Marketing iPad iPhone (Smartphone) ; Computer software iPad (Computer) ; Computer software Application software ; Design Apple/iOS |
| topic_facet | Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; General Informatique Application software ; Development Application software ; Marketing iPad iPhone (Smartphone) ; Computer software iPad (Computer) ; Computer software Application software ; Design Apple/iOS |
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