The business of iPhone app development: making and marketing apps that succeed
The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales long...
Gespeichert in:
| Beteilige Person: | |
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| Weitere beteiligte Personen: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Apress
2010
New York Distributed to the Book trade worldwide by Springer-Verlag New York 2010 |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781430227335/?ar |
| Zusammenfassung: | The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business. |
| Beschreibung: | Print version record |
| Umfang: | 1 Online-Ressource (xiv, 393 Seiten) illustrations |
| ISBN: | 9781430227342 1430227346 9781282926080 128292608X 9781430227335 |
| Zugangsbedingungen: | University staff and students only. Requires University Computer Account login off-campus. |
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| spelling | Wooldridge, Dave VerfasserIn aut The business of iPhone app development making and marketing apps that succeed Dave Wooldridge with Michael Schneider New York Apress 2010 New York Distributed to the Book trade worldwide by Springer-Verlag New York 2010 1 Online-Ressource (xiv, 393 Seiten) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Print version record University staff and students only. Requires University Computer Account login off-campus. The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business. Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; Project Management Application software ; Development Application software ; Marketing iPhone (Smartphone) ; Programming Informatique dissertations Academic theses Thèses et écrits académiques Schneider, Michael MitwirkendeR ctb 9781430227335 Erscheint auch als Druck-Ausgabe 9781430227335 |
| spellingShingle | Wooldridge, Dave The business of iPhone app development making and marketing apps that succeed Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; Project Management Application software ; Development Application software ; Marketing iPhone (Smartphone) ; Programming Informatique dissertations Academic theses Thèses et écrits académiques |
| title | The business of iPhone app development making and marketing apps that succeed |
| title_auth | The business of iPhone app development making and marketing apps that succeed |
| title_exact_search | The business of iPhone app development making and marketing apps that succeed |
| title_full | The business of iPhone app development making and marketing apps that succeed Dave Wooldridge with Michael Schneider |
| title_fullStr | The business of iPhone app development making and marketing apps that succeed Dave Wooldridge with Michael Schneider |
| title_full_unstemmed | The business of iPhone app development making and marketing apps that succeed Dave Wooldridge with Michael Schneider |
| title_short | The business of iPhone app development |
| title_sort | business of iphone app development making and marketing apps that succeed |
| title_sub | making and marketing apps that succeed |
| topic | Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; Project Management Application software ; Development Application software ; Marketing iPhone (Smartphone) ; Programming Informatique dissertations Academic theses Thèses et écrits académiques |
| topic_facet | Application software Development Application software Marketing iPhone (Smartphone) Programming Logiciels d'application ; Développement iPhone (Téléphone intelligent) ; Programmation COMPUTERS ; Software Development & Engineering ; Project Management Application software ; Development Application software ; Marketing iPhone (Smartphone) ; Programming Informatique dissertations Academic theses Thèses et écrits académiques |
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