Impossible to ignore: creating memorable content to influence decisions

Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. --

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Bibliographische Detailangaben
Beteilige Person: Simon, Carmen 1973- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York McGraw-Hill Education 2016
Ausgabe:1 edition.
Schlagwörter:
Links:https://learning.oreilly.com/library/view/-/9781259584145/?ar
Zusammenfassung:Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. --
Beschreibung:Includes bibliographical references and index. - Print version record and CIP data provided by publisher; resource not viewed
Umfang:1 Online-Ressource
ISBN:9781259584145
1259584143
1259584135
9781259584138