Marketing and finance: creating shareholder value
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Weitere beteiligte Personen: | , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken
Wiley
2013
|
| Ausgabe: | 2nd edition |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119953388/?ar |
| Zusammenfassung: | Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. |
| Beschreibung: | Includes bibliographical references and index. - Print version record and CIP data provided by publisher |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781118748664 1118748662 9781118748763 111874876X 9781119953388 |
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| 650 | 4 | |a Economic value added | |
| 650 | 4 | |a Risk assessment | |
| 650 | 4 | |a Stocks ; Marketing | |
| 650 | 4 | |a Stocks ; Prices | |
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| id | ZDB-30-ORH-047556072 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-17T11:21:26Z |
| institution | BVB |
| isbn | 9781118748664 1118748662 9781118748763 111874876X 9781119953388 |
| language | English |
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| publishDate | 2013 |
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| spelling | McDonald, Malcolm VerfasserIn aut Marketing due diligence Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward 2nd edition Hoboken Wiley 2013 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record and CIP data provided by publisher Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. Corporations Valuation Corporations Investor relations Stocks Marketing Stocks Prices Economic value added Risk assessment Risk Assessment Sociétés ; Évaluation Actions (Titres de société) ; Prix Valeur économique ajoutée Évaluation du risque risk assessment BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Corporations ; Investor relations Corporations ; Valuation Stocks ; Marketing Stocks ; Prices Smith, Brian D. 1961- MitwirkendeR ctb Ward, Keith 1949- MitwirkendeR ctb 9781119953388 Erscheint auch als Druck-Ausgabe 9781119953388 |
| spellingShingle | McDonald, Malcolm Marketing and finance creating shareholder value Corporations Valuation Corporations Investor relations Stocks Marketing Stocks Prices Economic value added Risk assessment Risk Assessment Sociétés ; Évaluation Actions (Titres de société) ; Prix Valeur économique ajoutée Évaluation du risque risk assessment BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Corporations ; Investor relations Corporations ; Valuation Stocks ; Marketing Stocks ; Prices |
| title | Marketing and finance creating shareholder value |
| title_alt | Marketing due diligence |
| title_auth | Marketing and finance creating shareholder value |
| title_exact_search | Marketing and finance creating shareholder value |
| title_full | Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward |
| title_fullStr | Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward |
| title_full_unstemmed | Marketing and finance creating shareholder value Malcolm McDonald, Brian D. Smith, Keith Ward |
| title_short | Marketing and finance |
| title_sort | marketing and finance creating shareholder value |
| title_sub | creating shareholder value |
| topic | Corporations Valuation Corporations Investor relations Stocks Marketing Stocks Prices Economic value added Risk assessment Risk Assessment Sociétés ; Évaluation Actions (Titres de société) ; Prix Valeur économique ajoutée Évaluation du risque risk assessment BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Corporations ; Investor relations Corporations ; Valuation Stocks ; Marketing Stocks ; Prices |
| topic_facet | Corporations Valuation Corporations Investor relations Stocks Marketing Stocks Prices Economic value added Risk assessment Risk Assessment Sociétés ; Évaluation Actions (Titres de société) ; Prix Valeur économique ajoutée Évaluation du risque risk assessment BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Corporations ; Investor relations Corporations ; Valuation Stocks ; Marketing Stocks ; Prices |
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