Inspired: how to create tech products customers love
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of te...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Place of publication not identified]
Wiley
[2017]
|
| Ausgabe: | Second edition. |
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119387503/?ar |
| Zusammenfassung: | "How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will loveand that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizationsdramatically improving their own product efforts. Whether youre an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the authors own personal storiesand profiles of some of todays most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and NetflixINSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely newsharing the latest practices and techniques of todays most-successful tech product companies, and the men and women behind every great product"-- |
| Beschreibung: | Date of publication from resource description page. - Revised edition of the author's Inspired, 2008. - Print version record |
| Umfang: | 1 Online-Ressource (1 volume) |
| ISBN: | 9781119387565 1119387566 9781119387541 111938754X 1119387507 9781119387503 |
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| indexdate | 2025-01-17T11:21:27Z |
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| spelling | Cagan, Marty VerfasserIn aut Inspired how to create tech products customers love Marty Cagan How to create tech products customers love Second edition. [Place of publication not identified] Wiley [2017] 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Date of publication from resource description page. - Revised edition of the author's Inspired, 2008. - Print version record "How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will loveand that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizationsdramatically improving their own product efforts. Whether youre an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the authors own personal storiesand profiles of some of todays most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and NetflixINSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely newsharing the latest practices and techniques of todays most-successful tech product companies, and the men and women behind every great product"-- Quality of products Consumer satisfaction Customer relations Production planning New products Consumer Behavior Qualité des produits Consommateurs ; Satisfaction Production ; Planification 9781119387503 Erscheint auch als Druck-Ausgabe 9781119387503 |
| spellingShingle | Cagan, Marty Inspired how to create tech products customers love Quality of products Consumer satisfaction Customer relations Production planning New products Consumer Behavior Qualité des produits Consommateurs ; Satisfaction Production ; Planification |
| title | Inspired how to create tech products customers love |
| title_alt | How to create tech products customers love |
| title_auth | Inspired how to create tech products customers love |
| title_exact_search | Inspired how to create tech products customers love |
| title_full | Inspired how to create tech products customers love Marty Cagan |
| title_fullStr | Inspired how to create tech products customers love Marty Cagan |
| title_full_unstemmed | Inspired how to create tech products customers love Marty Cagan |
| title_short | Inspired |
| title_sort | inspired how to create tech products customers love |
| title_sub | how to create tech products customers love |
| topic | Quality of products Consumer satisfaction Customer relations Production planning New products Consumer Behavior Qualité des produits Consommateurs ; Satisfaction Production ; Planification |
| topic_facet | Quality of products Consumer satisfaction Customer relations Production planning New products Consumer Behavior Qualité des produits Consommateurs ; Satisfaction Production ; Planification |
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