Marketing performance: how marketers drive profitable growth
A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. --
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| Main Authors: | , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, United Kingdom
John Wiley & Sons
2016
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| Subjects: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119278337/?ar |
| Summary: | A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. -- |
| Item Description: | Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed September 7, 2016) |
| Physical Description: | 1 Online-Ressource (1 volume) Illustrationen |
| ISBN: | 9781119278382 1119278384 9781119278337 |
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| indexdate | 2025-05-05T13:24:31Z |
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| language | English |
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| spelling | Bauer, Thomas VerfasserIn aut Marketing performance how marketers drive profitable growth Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke Chichester, West Sussex, United Kingdom John Wiley & Sons 2016 1 Online-Ressource (1 volume) Illustrationen Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed September 7, 2016) A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. -- Marketing Management Marketing ; Gestion Marketing ; Management Freundt, Tjark VerfasserIn aut Gordon, Jonathan VerfasserIn aut Perrey, Jesko VerfasserIn aut Spillecke, Dennis VerfasserIn aut 9781119278337 Erscheint auch als Druck-Ausgabe 9781119278337 |
| spellingShingle | Bauer, Thomas Freundt, Tjark Gordon, Jonathan Perrey, Jesko Spillecke, Dennis Marketing performance how marketers drive profitable growth Marketing Management Marketing ; Gestion Marketing ; Management |
| title | Marketing performance how marketers drive profitable growth |
| title_auth | Marketing performance how marketers drive profitable growth |
| title_exact_search | Marketing performance how marketers drive profitable growth |
| title_full | Marketing performance how marketers drive profitable growth Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke |
| title_fullStr | Marketing performance how marketers drive profitable growth Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke |
| title_full_unstemmed | Marketing performance how marketers drive profitable growth Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke |
| title_short | Marketing performance |
| title_sort | marketing performance how marketers drive profitable growth |
| title_sub | how marketers drive profitable growth |
| topic | Marketing Management Marketing ; Gestion Marketing ; Management |
| topic_facet | Marketing Management Marketing ; Gestion Marketing ; Management |
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