Irrational persistence: seven secrets that turned a bankrupt startup into a 231,000,000 business
A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing u...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2016
|
| Schlagwörter: | |
| Links: | https://learning.oreilly.com/library/view/-/9781119240082/?ar |
| Zusammenfassung: | A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling-they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains-and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.-Learn how two entrepreneurs went from major debt to major revenue -Discover the key characteristics of a product that sells itself -Consider why selling out might not be the ultimate goal -Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey-the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going. |
| Beschreibung: | Includes index. - Print version record |
| Umfang: | 1 Online-Ressource (1 volume) |
| ISBN: | 9781119240105 1119240107 1119240085 9781119240082 9781119240099 1119240093 |
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| spelling | Zilko, Dave 1963- VerfasserIn aut Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business Dave Zilko Hoboken, New Jersey John Wiley & Sons, Inc. 2016 ©2016 1 Online-Ressource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling-they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains-and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.-Learn how two entrepreneurs went from major debt to major revenue -Discover the key characteristics of a product that sells itself -Consider why selling out might not be the ultimate goal -Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey-the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going. Zilko, Dave 1963- Garden Fresh (Firm) Snack food industry United States Businesspeople Biography United States Entrepreneurship Success in business Zilko, Dave ; 1963- Aliments de casse-croûte ; Industrie ; États-Unis Gens d'affaires ; États-Unis ; Biographies Entrepreneuriat Succès dans les affaires entrepreneurs BUSINESS & ECONOMICS ; Entrepreneurship Businesspeople Snack food industry United States Biographies 9781119240082 Erscheint auch als Druck-Ausgabe 9781119240082 |
| spellingShingle | Zilko, Dave 1963- Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business Zilko, Dave 1963- Garden Fresh (Firm) Snack food industry United States Businesspeople Biography United States Entrepreneurship Success in business Zilko, Dave ; 1963- Aliments de casse-croûte ; Industrie ; États-Unis Gens d'affaires ; États-Unis ; Biographies Entrepreneuriat Succès dans les affaires entrepreneurs BUSINESS & ECONOMICS ; Entrepreneurship Businesspeople Snack food industry United States Biographies |
| title | Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business |
| title_auth | Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business |
| title_exact_search | Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business |
| title_full | Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business Dave Zilko |
| title_fullStr | Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business Dave Zilko |
| title_full_unstemmed | Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business Dave Zilko |
| title_short | Irrational persistence |
| title_sort | irrational persistence seven secrets that turned a bankrupt startup into a 231 000 000 business |
| title_sub | seven secrets that turned a bankrupt startup into a 231,000,000 business |
| topic | Zilko, Dave 1963- Garden Fresh (Firm) Snack food industry United States Businesspeople Biography United States Entrepreneurship Success in business Zilko, Dave ; 1963- Aliments de casse-croûte ; Industrie ; États-Unis Gens d'affaires ; États-Unis ; Biographies Entrepreneuriat Succès dans les affaires entrepreneurs BUSINESS & ECONOMICS ; Entrepreneurship Businesspeople Snack food industry United States Biographies |
| topic_facet | Zilko, Dave 1963- Garden Fresh (Firm) Snack food industry United States Businesspeople Biography United States Entrepreneurship Success in business Zilko, Dave ; 1963- Aliments de casse-croûte ; Industrie ; États-Unis Gens d'affaires ; États-Unis ; Biographies Entrepreneuriat Succès dans les affaires entrepreneurs BUSINESS & ECONOMICS ; Entrepreneurship Businesspeople Snack food industry United States Biographies |
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